ACCN for Advertising and Public Relations : TBR2000

Course Description:

• Advertising & Public Relations is the SECOND year course in the Marketing Management program of study designed to prepare students for the marketing world by examining basic principles in advertising, such as market segmentation, research, and building promotional campaigns. Upon completion of the course, a proficient student will be able to describe and apply multiple aspects of advertising and public relations concepts that keep a business in the consumer’s mind through channels such as print, social media, and public relations.

• Prerequisite: Foundations of Business & Marketing (TBB1000)

Course Preview Video

Additional Resource

Mililani High School CTE Website

Contains more detailed information about the course and the business pathway. Students/parents can also learn more about CTE in general such as : CTE Honors, CTE Pathway Completer recognition, certifications, CTSO, and more!