STUDY PROGRAMME
Film & Animation

AFAM CODE
ABTEC37

DISCIPLINARY AREA
Project Methodology of Visual Communication

DISCIPLINARY FIELD
Art direction

CREDITS
8

APPROACH
Theoretical/project based

Audio-visual products as a language for communication are the core of this course, where the students acquire knowledge and skills to create concepts for audio-visual projects as a support to brands, corporate, music artists, public bodies and institutions' communication. The main idea is to search for original, bold and consistent content to develop a conscious and responsible project culture; this will engage the artistic inclination of the students and enhance their potential. The goal is to transfer and widen their skill development to bring talents into the cultural, fashion and advertising industries. The students, working in teams, will be engaged in the production of short videos, integrated audiovisuals for digital use, and final video presentations to document and explain all the project phases.

The total credits for this course are 8, divided as follows:

• ADVERTISING: 4 CFA = 4 ECTS

• FASHION FILM: 4 CFA = 4 ECTS

Successful students will be able to:

• Think of contemporaneity in artistic terms, starting from a conceptual-argumentative base.

• Carry out a critical analysis of existing projects

• Understand their position, role and function within a project

• Convey their creativity to the most suitable media platforms

• Identify a scope for artistic research and a suitable research method

• Video advertising production

• Fashion films production

• Design of processes to mediate between different players involved

• Presentation of an artistic project to an audience or client

This is a theoretical/project based course.

During the course, the students will carry out the following didactic activities, which may vary depending on the projects that will be developed:

• Front lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

Assessment criteria may include:

• Graded exercises

• Writing a paper

• Oral exam

Further details on the specific tests will be given by each professor.

The final grade for this course will result from the weighted average of its modules.

Books and other recommended or required resources may be specified by the professor.

• Additional training activities