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Product development organizations have been the thesis subject of many organizational studies due to complexity and high interdependencies. A lot has changed since the Model T and early days of Henry Ford. Today, a vehicle with 10,000 parts is delivered to a showroom as a result of a minimum three years of development effort, and a car has a target sale price even before the first CAD model is generated. In the face of fierce global competition and the transformation of the automotive industry, there is an ever increasing need to revolutionize product development. The conventional long development cycle is making it harder to make good assumptions and predict customer wants. We are getting accustomed to a yearly and even shorter development cycle for smartphones and other electronic gadgets. Constantly changing targets, customer requirements and regulations are limiting the product development process efficiency. Thanks to substantial advances in computing technologies there is hope and an opportunity to rise up to this challenge. In this presentation, Dr. Ҫaǧrı Sever will review use of computer-aided engineering (CA-x) technologies at Ford Motor Company and how rapidly we can bring products to market in the near future and revolutionize product development in the second machine age.
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Dr. Cagri Sever, Ford Motor Company
Presented February 26, 2016
About the Presenter
About the Presenter
Chari (Ҫaǧrı) Sever is a Model Based Systems Engineering proponent and has a breadth of CAE knowledge, namely computational fluid dynamics, durability, fatigue, multi-body dynamics, NVH and acoustics.
After receiving his B.Sc. in mechanical engineering from the Middle East Technical University in Turkey, Chari worked as design & release engineer of a thermal camera from concept to production. He also received his M.Sc. degree from the same institution working on the development of an optical design software. He received his Ph.D. degree from Lehigh University, PA where he conducted both computational and experimental research projects in the Fluid Dynamics Laboratory funded by the Office of Naval Research. In 2005 he founded the CAE Department for Powertrain Engineering Ford Motor Company in Turkey from the ground up and in 5 years the team reached 100 engineers supporting engineering projects in Ford Turkey and Ford Europe engine programs.
In 2011 he has transferred to the Ford Motor Company, Dearborn as the Global CAE Technical Leader of Engine Engineering, responsible for Engineering Processes & CAE Methods Development. He also co-led the Model Based System Engineering Team of Ford until his new assignment as Analytical Design Manager, Global Engine Engineering in 2014. In this new role he has been managing over 170 engineers and designers, while working on his Executive MBA degree at University of Michigan Ross Business School, from which he graduated on May 2nd, 2015.
Update: We were saddened to learn of the May 8, 2017 death of Dr. Sever in a plane crash. Our thoughts go out to his family and co-workers.
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