District Communication

Managing communications effectively is a key dimension of leadership. The campus administrator is expected to communicate with staff, students, families, caregivers and community members to promote respect, inclusiveness, and maintain a positive school climate and culture. Organizational clarity and cohesiveness is achieved through strong communication skills.


Every action taken as a district communicates—from printed words to the way a team member answers the phone, from the photos posted to the typography used, from the events celebrated to the programs and people that are highlighted.


Every day, schools, offices and departments create timely and tailored communications for their communities, including letters, invitations, flyers, brochures, posters and websites.


Austin ISD’s Brand Identity and Style Guide is designed to help increase consistency and clarity in the district’s communications. Consistency builds trust and credibility in communications. Clarity demonstrates a commitment to high-quality communications, while greatly enhancing audiences’ understanding of the mission and good work.


Campuses should also ensure they have access to and are using the district's marketing toolkit.



District Media

  • AISD.TV - Founded in 1982, AISD.TV is the official Public Access TV and Streaming channel of the Austin Independent School District.


  • Media Relations - The Media Relations Department works to share news about schools or students with local media. They work with campuses by offering media advisory and press release services. They work within the following guidelines:

    • Only principals or department directors can submit requests for press releases or media advisories.

    • A school or department must submit information on behalf of the parent and student groups or district advisory groups.

    • Third-party submissions need prior approval by the Media Relations Office.

    • Content submitted will be reviewed and edited for style, format and appropriateness.

    • Please allow at least five business days for the final release.

    • Releases will be reviewed for newsworthiness within the context of other events happening at AISD and throughout Austin.

    • Submission of a press release request does not guarantee its publication, nor does it guarantee media coverage of an event.


Social Media - Austin ISD has a presence on the following social media platforms. The pages are updated by AISD and are the only official pages sanctioned by the Austin Independent School District.

TwitterFacebookInstagramYouTube