(n.)
1. a man who is at the top of a social hierarchy
2. a man who is dominant, powerful, and assertive
There is an implication from the use of this term in select groups to that of success in things (especially in relation to women), which comes with objectifying the other party and discouraging courtesy/respectful behaviour.
There is a monetisation behind the idea of these success from being "an alpha," taking advantage from the impressionability of the younger male audiences.
The original study that the "alpha male" premise came from was a flawed observation of captive wolves, in which their pack was artificial and thus their social hierarchy was not reflective of normal behaviour.
*It is important to note that not once were the words "alpha male" nor "alpha wolf" used in the paper.
The first use of the term "alpha wolf" would only come in David Mech's book, The Wolf: Ecology and Behavior of an Endangered Species, from which a specific group of online personas would utilise it and change it to become "alpha male" and represent a contorted form of masculinity.
Student at Sacramento City College