4.2 Marketing Planning
Keep a Personal Checklist:
State the elements of a marketing plan [A01]
Explain the role of marketing planning [AO2]
Comment on the four Ps of the marketing mix [A02]
Prepare an appropriate marketing mix for a particular product or business [A04]
Distinguish the difference between target markets and market segments [AO2]
Identify possible target markets and market segments in a given situation [AO2]
Distinguish the difference between niche market and mass market [AO2]
Draw product position map/perception map [AO4]
Explain the importance of having a unique selling point/proposition (USP) [AO2]
BE A CRITICAL THINKER: [AO3]
Discuss the effectiveness of a marketing mix in achieving marketing objectives
Analyze how organizations target and segment their market and create consumer profiles
Evaluate how organizations can differentiate themselves and their products from competitors.
Brand Positioning, Competitive Advantage & USP
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