1.5 External Environment
Keep a Personal Checklist:
What does the acronym STEEPLE analysis stand for?
Distinguish between opportunities and threats.
Outline the purpose of a STEEPLE analysis.
Why are inflation and unemployment threats for businesses?
What are the various stages of the business cycle?
How does the legal environment provide both opportunities and threats to businesses?
How does the legal system present both opportunities and threats for businesses?
State three ways in which ethical considerations affect business activity.
BE A CRITICAL THINKER: [AO3]
STEEPLE | PESTLE | PEST
Lucas - RP - PEST & SWOT Analysis.pdf
Lucas (BM Junior) demonstrates exceptional work in a PEST & SWOT Analysis of Starbucks
External Environment & CUEGIS
STEEPLE is a useful and straight-forward framework that aids decision making, such as:
BM Unit 1.6: The potential costs and benefits of a joint venture, merger or acquisition
BM Unit 4.7: Marketing planning, e.g. the opportunities and threats of international marketing.
BM Unit 5.5: business propositions, e.g. whether to expand overseas investment opportunities, e.g. deciding on the location of business.
