Good Chop has multiple premium cuts available each week which typically include cuts of a 'higher grade' whether it is:
Due to the certification of the cut (such as USDA prime, Angus, Grass-fed, Wild-caught, etc.) or
Due to where the cut is located on the animal or the demand (such as filet mignon, baby back ribs, etc.)
Always refer to Good Chop Pick Sheet | GX for the most updated premium offerings and their pricing as it varies based upon the specific cut
Premium cuts are not auto selected for customers because they have an upcharge/surcharge. This means, if you see a premium cut in their order, the customer manually added it to their cart
The premium offerings will be tagged as "Premium Cut" and always display the additional cost of the cut on the customer's menu
At this time, due to the different seasons or new initiatives, you may see new cuts added, discounted pricing, or pricing change; however, the majority of premium cuts will remain the same each week.
The premium cuts are displayed along with the rest of the regular cuts on the menu. Customers can add them to their order similar to any other meal (click "add to your box" underneath the meal)
NOTE: Similar to other brands, premium upcharge meals are separate from add ons
Talking Points:
If a customer asks why they are being charged additional for the premium meals:
Educate the customer on our premium offerings
I understand the confusion and I'm happy to clarify! In an effort to provide a variety of higher grade offerings that include protein in high demand, our premium meals do include a surcharge. Please know, these items are labeled as “Premium Cut” and the exact surcharge amount is displayed underneath the photo of the meal on your menu.
If a customer pushes back in regards to surcharges:
Educate the customer specific to their situation
While we cannot alter any prices at this time, be sure to express empathy and thank them for their feedback
We’re always working to make improvements and you’re a very important part of that process. Please know, the premium cuts are optional and will never be automatically added to your orders. We always hope you're able to make an informed decision on whether or not you'd like to purchase premium cuts. We truly appreciate your feedback regarding the price of the premium meals and will certainly share this with our team.
REFERENCE :
Good Chop Premium Cuts | GX
https://hellofresh.shelf.io/read/e8644cf4-a404-48a2-a013-c7cfdde85559?component=auto-suggest&view=dashboard&source=shelf