Brand Positioning, Mission, & Values:

We’re America’s butcher and our mission is to, Be the trusted source for high quality American meat and seafood.

All-American

• Our meat comes exclusively from domestic farms: born, raised and harvest in the US is what we stand for ⇒ good for the environment and good for local economies

• Our seafood is wild-caught on U.S. coasts or raised in humane U.S. farms

All-Natural

• No antibiotics or growth hormones ever, no artificial ingredients, no preservatives ⇒ highest standards available

Sustainable

• We care for the animals and the environment, and work with farmers who handle their animals compassionately and humanely, with sufficient space, shelter, water, and a diet free of antibiotics and added hormones.

We Care: As a service Good Chop puts a focus on where our products come from:

• We work with family farmers and independent ranchers who share our concern for animal welfare and sustainable practices

• Every step of the way, they ensure their animals are handled compassionately and humanely, with sufficient space, shelter, water, and a diet free of antibiotics and added hormones

• We’re proud to source seafood exclusively from MSC- or ASC-certified fisheries that adhere to the highest sustainability standards

Good Chop Subscription Service, Menu, & Products: 

• Good Chop (found at goodchop.com) is a monthly subscription service 

Customers are scheduled to receive recurring orders every 4 weeks (once a month) and have the ability to reschedule their delivery up to 8-12 weeks on their dashboard

• We have two box plan sizes available to all: Medium and Large

Review Good Chop Box Sizes & Plan Pricing FAQ | GX for additional information related to our plan offerings and pricing

• We offer many cut selections across beef, pork, seafood, chicken,  turkey, and specialty proteins and even add on items complementary to cuts (bbq sauce, seasoning, etc.) 

Our menu typically remains the same week over week outside of any new items or product updates

Always refer to Good Chop Pick Sheet | GX for the most updated menu offerings including individual cut descriptions, pricing, and product updates

Why Good Chop vs Competitors? (Talking Points) 

1. We deliver high-quality meat & seafood to your door. Subscription plans are fully customizable, meaning you can choose exactly which cuts you want to receive and when. 

2. We’re America's Butcher - Did you know imported meat can be labeled “Product of U.S.A.” even if cattle are raised abroad? We think we can do better, so we choose to only source meat from American farms that are committed to quality and sustainability here at home.

3. We stand for All-Natural - We work with farmers who go the extra mile. Our meat is not just “minimally processed” or comes with "no artificial ingredients", it actually comes with no added hormones, no growth promotants, no antibiotics, and no preservatives. It’s healthier for you and also more delicious!

4. We have only the good stuff - grain-finished Angus beef (Choice, Prime) as well as 100% grass-fed beef, mouthwatering pork, tender chicken, sustainable seafood.

5. We help you save time and money - You no longer have to waste time searching for the quality cuts that don't cost a fortune, our price per meal starts at $3.74. Just order online and dig in: grill, sear, or broil—cook your cuts just the way you like them.

6. We ship frozen to preserve original freshness, that allows you to stock your freezer with quality proteins and cook them whenever you are ready—that also means less waste for the planet and more flexibility for you!

7. We're offering 100% Satisfaction Money-back Guarantee. We think you’ll love our meat and seafood selection. If you are unhappy with our service or our products for any reason, reach out to us and we’ll either credit your account or issue a refund -whichever one you prefer.

NOTE: This does not pertain to account management errors made by the customer. This satisfaction guarantee pertains to dissatisfaction from our actual product/delivery service (Logistics, Pick and Pack, Quality, Lack of enjoying the cuts due to quality issues or related dissatisfaction, etc.)

Other Meat Subscription Services (Many of our competitors):

• Import their meat on huge cargoes from overseas

• Their meat is labeled “Product of U.S.A.” which means it can be raised abroad as long as its processed domestically (whereas Good Chop cuts are fully sourced from start to finish in the United States)

• Review Competitor Product Retention Guide | GX for more information and helpful rebuttals regarding our competitors

Who is our typical customer?

• 50% Male, 50% Female

• 70% of our customers are over 40 years old, and 35% are over 55

• 2 main groups:

High-income families in small or large cities & towns

Retirees, older millennials, and Gen X; average age of 40; living with children ages 0-6 and 7-13

• Our customers: 

Love to shop at specialty stores

Want to support local economies, care deeply about American origin of meat (born and raised in the US) 

Believe strongly in health, environment, and animal welfare when sourcing proteins

• Key states: CA, TX, FL, NC, NY , IL, GA, PA 

Good Chop Shipping & Delivery 

• Good Chop ships to the 48 contiguous states in America using different distribution centers and couriers based upon the customer's region

• Review Good Chop Delivery FAQs & Resources | GX for additional resources and related FAQs

REFERENCE :

Introduction to Good Chop | GX

https://hellofresh.shelf.io/read/8d39c4b1-79cb-4d89-ab0e-93012d1775b6?parentId=557ae161-845c-4c57-acc1-108fdd99fc60&view=card-view&trigger=title&searchEventId=55d6b307-8696-43f0-9f76-b3cb1f9abdf0&source=shelf