Logo FinAl (Fort Report)

Project Brief

Fort's Advanced Video Production class, which produces the Fort Report has requested a logo design. Logos are used for a variety of purposes and at a variety of sizes so there needs to be two variations: one specifically for small uses.

As a class we will vote on the top designs, which will be sent to Mr. Ludlow for their final choice.

Learn About Logo Design

(Shown in class)

  • Logo definition

  • Logo Variations and examples

  • Logos over time

Logo Design

Learn About the Fort Report

Learn about the Fort Report by watching their Promotional Video (shown in class).

Install Fort Fonts

  1. Go to the Fonts Google folder

  2. Download the Fort Fonts zip file.

  3. Open your "Downloads" folder and open the zip file

  4. Double click "Champions.otf" and then click "Install" in the top left.

  5. Do the same for "TeutonFett.otf"

Copy Illustrator Template

  1. Go to the Fort Report Logo (Illustrator Template)

  2. If you aren't already signed in to Adobe, click "Sign in" in the top right corner.

  3. Click "Copy to Files"

  4. Open the Creative Cloud desktop app.

  5. Right-click on the file and click "Rename"

    • "Last Name, Logo Final"

  6. Right-click and click "Open"

  7. Adjust your workspace (go to "Window" > "Workspace" > "Essentials Classic"

Learn How to Adjust Text Shapes

Once you have the letters you want, you can make adjustments to the letter's shapes. Here's how:

  1. Click on your text.

  2. In the top menu, go to "Type" and then click "Create Outlines"

  3. Right-click on your text and click "Ungroup"

  4. Use the "Direct Selection Tool" to click on specific points on a letter and adjust specific points.

Design Your Logo Variations

Resources:

    • Fort fonts and text "Fort Report"

    • Fort brand elements: trapper image, banner, FV (can use directly as-is or adjust)

    • Fort red (RGB: R: 200 G: 16 B: 46)

    • General Visual References (can trace, but must make unique)


Show both variations on the one artboard.

Save as .aic and .pdf

  1. Go to "File" > "Save" to make sure to save your .aic file (if it is grayed out then it is already saved).

  2. Go to "File" > "Save As..."

  3. Choose "On your computer"

  4. Click "Creative Cloud Files" folder on the left menu

  5. Name: "Last Name, Logo Final"

  6. Click "Save"

  7. Click "Save PDF"

  8. Once you save as a .pdf, exit out of Illustrator. If you need to edit again and resave, make sure to edit your .aic file and re-save as a .pdf.

Turn in to Canvas

Turn in your .pdf file on Canvas in the "Logo Final (Fort Report Logo)" assignment.

More time in class?

If you have more time in class, your options are:

  • Start a new Illustrator file and practice drawing with the pen tool

  • Play the Bezier Game online and screenshot your best score (email to Mrs. Hodges to add the scoreboard)

  • Help a classmate with the assignment