FOCUS LEVEL ASSESSMENT
Why do assessment on the focus level?
Through ongoing assessment, we can address challenges and areas we would like to improve. Current challenges include rates of employability and enrollment, both of which are important metrics for the success of our students.
The assessment documentation that you make will eventually find it's way into a larger document that will be submitted to NASAD in 2014. Here is an example of that document that was submitted in 2010:
2010 Digital Media NASAD Assessment
Step by Step Process for Focus Assessment:
1. Form an advisory group that would consist of faculty, industry and alumni. Input from this group can come in several forms:
2. Write a summary of advisory group input stating goals. These goals address:
3. If you feel it would be helpful, Generate a Curriculum Rubric.
example: Digital Imaging Curriculum Rubric
4. Write an overview Statement of what needs to happen to make the focus and program meet the stated goals (including curriculum changes)
5. Get buy-in from the DM faculty on proposed curriculum and policy revisions.
6. Post a report on the DM Assessment Site. examples:
2012 Assessment Digital Imaging
Helpful information about Assessment:
Consider the program outcomes and your course outcomes when assessing your area.
Program Outcomes:
Students will be able to:
Recognize or understand or analyze associated media markets, delivery systems, copyright and fair use issues.
Recognize or understand or analyze how to Define, Plan, Present and execute projects in verbal, visual and written formats
Recognize or apply or analyze Industry Standard Practices, including design and production workflows, delivery systems, hardware and software.
Recognize or understand or demonstrate how to Critique and receive critique for projects, relative to the stated objectives, as a member of a review group and then advance them accordingly.
Synthesize a new concept and or process for creating innovative digital media.
Cross-platform: consider this and list appropriate (web, print, retail, mobile, broadcast, film, etc.)
How we measure Digital Media:
Measure student learning in your area. Digital Media measures student learning in the following way:
Direct evidence of student learning include informal surveys of student learning and reviewing student work at the end of their course of study at the Annual exhibition as well as discussing work formally with alumni and industry professionals. Through these methods we are able to analyze if student learning is at the level needed.
Indirect evidence of student learning includes employability stats.
• Evidence of Employability can be viewed on line on the About Digital Media Section of the Weblab under each focus of the program- here: Kendall Weblab