COURSE STRUCTURE
COURSE DESCRIPTION
Students will create interactive portfolios of their work for delivery via DVD, CD-Rom, Print and the Web along with a print media identity campaign.
COURSE OUTCOMES
Apply copyright standards as they relate to digital media distribution systems.
Understand self-employed business practices, including pricing, contracts, estimates, invoices, draws, rights management, business name registration, DBAs, LLCs, taxes and copyrights.
Develop targeted strategies for job, internship and client reviews.
Create an interactive self-promotional portfolio using for delivery via CD-Rom and the Web.
Create a 1 to 3 minute promotional reel of animated, interactive and print media and author it on DVD.
Create a self-promotional identity kit, that including business cards, letterhead, resume, leave behinds and a (optional) DVD jacket.
Recognize the use of social networking and Web 2.0 template based applications for extending an on-line presence.
Acquire a domain name and upload their site to a live server.
ATTENDANCE
More than 3 unexcused absences will negatively effect your grade. Each absence beyond 3 will continue to negatively effect your grade. Arriving to class late will also lower your grade.
You are also expected to attend the Friday Career Services Lecture Series. The dates and topics are on the calendar. Notes or materials from the session will be shown to me in-class the following Tuesday.
GRADING CRITERIA
Timeliness and and quality of project presentations and class review participation. Due dates listed in the timeline are non-negotiable. Each missed date will negatively effect your grade proportionately.
Quality of UX Design planning.
Quality of project execution relative to project objectives as outlined in the UX Design plan.
Unless noted otherwise, all projects are due at the beginning of class on the dates listed in the calendar
MATERIALS
Laptop computer and external hard drive for back ups. Losing data is not an excuse for missing deadlines. Files that are backed up are files that are never lost.
Web Hosting. 2 years costs approximately $85, 1 year $45, 3 Months $30.
Software Required: Photoshop, Illustrator, Flash, Dreamweaver, Quicktime Pro, CyberDuck, E-mail, Web Browser
Software Optional: Lightwave, Aftereffects, Etc.
PROJECTS OVERVIEW
• Professionalism
Finishing. Showing up. Taking Responsibility. Communicating. Understanding that everyone you come into contact with at school and (to a lesser degree) socially is a potential reference either formally or informally. You are entering a referral based profession.
• Project Management Site
• Market Research
• Website Definition
• Portfolio Review
• SiteMap
• Benchmarking your WebSite
• Wireframe Layout for WebSite
• Present Website Plan
• Print Collateral
• Print Portfolio (Book)
• Demo Reel
• Order Hosting
• Working Website
(with minimal Portfolio)
• Author DVD & Create Packaging
• Finalize Portfolio, Nest, PreLoad, UpLoad
PRESENTATION DETAILS: WEBSITE PLAN
You have 10 minutes to present followed by 10 minutes of discussion. Be prepared and be brief. You will present from your laptop. It will be hooked to the projector. Have all files open, organized and ready to view. For examples of items listed below, go to this page of the DMUX Design Guide.
1. In brief, explain your career plan:
• Focus (field of interest)
• Desire to freelance, find employment, both.
• Top 5 things employers & art directors are looking for in a portfolio (in your field)
• What you bring as a person to an employer or a project.
2. Demographic: I am giving you this... no need to reiterate unless it will be different in your field:
• Age is at least 30 and probably more like 40-50. Will be in a big hurry to get through a lot of portfolios in a short period of time. May or may not be a digital native. Could be using a small laptop computer or a large display. Will have Broadband Internet. Will be very concerned about how well you might 'fit' as a person into their organization. They are looking for artists.. with passion. Will be looking to hire someone with the ability to create media very similar to what they do. Small companies look for generalists. Medium companies need specialists with additional skills in a variety of areas. Large companies hire specialists.
3. Delivery Systems: What will you need:
• Basic Website?
• High-end Website (with motion)?
• Reel (on web and DVD)?
• Printed 'Book' portfolio? or Downloadable pdf? Both?
4. Emotional connection: Briefly describe.
• Fun? Technically Capable? Lyrical? Energetic? Unsettled? Delighted? Informed? or.....
Go to the Adjectives page to look for more.
5. Show 3 or more benchmarks.
6. Show your site-map. Put a single asterisk next to the projects that you plan to re-work and a double asterisk next to projects you plan to create new.
7. Show your Wireframe layout. One drawing for every page type, to scale.
• Possible page types: Preloader, Splash, Portfolio, Detail, Bio/About Me, Project Info, Contact Info, Resume, Other?
• Keep in mind, that the design standard for viewing area for web media is 900 x 550 pixels. The site can be larger, but content must fit in here at any particular scroll point.