INTRODUCTION

Shoe Capital of the Philippines

Marikina has long been known as the shoe capital of the Philippines. Famous for its cheap yet quality brand of leather products, a number of businesses have thrived within this region ever since the local pioneer Don Laureano Guevara started making his own shoes more than a hundred years ago.

Changing Times

Although the Marikina shoe industry has had its fair share of hurdles even prior to the pandemic, the onslaught of restrictions and lockdowns over the last few years had drastically impacted the profitability of the industry. Additionally, the hesitance of certain businesses in adopting online infrastructure despite its growing popularity had prevented them from adapting to the changes brought about by the pandemic.

OBJECTIVES

Encourage Online Selling

The pandemic, among other things, has caused the recent adoption of online selling as a viable means of conducting business. The project aimed to encourage the use of online media and transactions to supplement the function of certain shoe businesses.

Provide Help

Through the use of social media promotions and on-site shoe bazaars, the project aimed to extend the reach of local shoe businesses while compensating for some of the losses they incurred during the pandemic.

Understand the Situation

The project also aimed to better understand the situation of the shoe businesses following the pandemic through the help of MASIDO and their shoemakers.

EXPECTED OUTCOMES

Short Term

In the short term, the project was expected to generate a substantial supplement to the income of certain Marikina shoemakers via the aforementioned shoe bazaar. Through that, these businesses would be able to generate interest for their products and revitalize the renown of Marikina City for shoe and leather products. Furthermore, the project expected to lay the groundwork for the furthering of MASIDO’s online presence by initiating online selling plans and coordinating online promotional material.

Long Term

Due to the concept of online selling being scalable to larger communities, the project hoped that the niche of shoemakers in Marikina might be able to spread the ideas of online marketing to other shoemakers. The shoemakers would then be able to adjust to the online market and hopefully expand their scope internationally. The group also hoped that future community projects would be able to implement a similar strategy or method in helping other cultural industries in the Philippines.

MEET THE TEAM

NAVIGATION

The Community

Project Implementation

Project Results

Conclusions

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