Objective: This activity will provide students with the opportunity to demonstrate the technological concepts learned in this course and combine them into a final project using various processes and techniques. Assessment will take into consideration both the process and the product.
You have been hired to create PR material for an upcoming new album release and concert tour for your favorite artist or band.
In this project, you will be responsible for creating 5 things:
New Album Cover
Concert Poster
Artist/Band Computer Collage Wallpaper
EPK – Electronic Press Kit
Animated Video PR Reel or Commercial for the upcoming concert/album release
You are to create a new fictional album cover for your favorite artist/band’s next new album.
SIZE: 1200 x 1200 pixels.
Things to consider are design, color, pictures, font, spacing, etc.
You are to create a poster advertising your artist/band's next appearance at the Canadian Tire Centre.
Make sure you have the date, time, and location clearly marked.
Add an opening act or two.
Things to consider are layout, colors, graphics, fonts, spacing, etc.
Adding any sponsor’s logos is a nice touch.
SIZE: 1800 in Height x 1200 pixels wide.
You are to create a "wallpaper" poster for your artist/band.
Use Drop Shadows and other Layer Style effects to add depth to your text.
SIZE: 1920 x 1080 pixels.
Things to consider are design, color, pictures, font, spacing, etc.
Minimum 30 photos.
An electronic press kit is a must for anyone seeking exposure and publicity as an artist. You can send your electronic press kit to music industry professionals, clubs, media or anybody who might be interested in your work.
An EPK is your professional resume to the world.
Create an Electronic Press Kit. (6 or more pages)
It should contain pages for:
Cover
Biography
Discography
Quotes, Reviews, and Press Coverage
Photos
Social Media Contact info.
The text content you can get from the interview, you're being marked on design and layout.
Each page should be: 1920 x 1080 pixels
Using Premiere or Animate, you are to showcase your band and their new album. (think of it like a movie trailer)
Include music, images and some positive quotes and one line reviews.
The PR Reel should be around 30 seconds to one minute in length.
Be sure to include contact info (socials). At a minimum, show a link to the band’s website.
Keep it exciting and to the point.
New Album Cover - Submitted by Tuesday, January 21st.
Concert Poster - Submitted by Tuesday, January 21st.
Artist/Band Computer Collage Wallpaper - Submitted by Tuesday, January 21st.
EPK – Electronic Press Kit - Submitted by Tuesday, January 21st.
Video PR Reel (exported and placed in your PAH-ASM3 folder) - Submitted by Tuesday, January 21st.
Fine-tune your Website Portfolio - Submitted by Wednesday, January 22nd