Service design Solution

FASALIFY service promotional prototype

USER JOURNEY & SERVICE BLUEPRINT MAP

User journey map brief

1. Knowing about the service

• Posters (Graphics, quotes, information provided)
  • apartments
  • schools
  • shopping areas
  • sports complex
  • parks
• Workshops (Interactive sessions and videos, research work sharing)
  • apartments
  • schools
  • sports complex
• Word of mouth (Trust, experience of the informer)
  • colleagues
  • friends
  • neighbors
  • relatives
• Online media (Animated promo video)
  • facebook
  • whatsapp
• Fasalify stall (Layout/setup of the planters, staff appearance, attitude, communication skills, handouts)
  • apartments
  • schools
  • shopping complex
  • parks

2. Visiting the stall

• Intentional visit (Already knows or has a prior knowledge about Fasalify)
• Unintentional visit (Attracted to the stall)
  • Stall set up
  • Crowd gathered around the stall

3. Enquiry (what are we, what is the service, what are we selling, what is the procedure to avail the service)

• Verbal (face to face)
  • Attire, attitude, communication skills
• Telephonic
  • Attitude, communication skills
• Social media
  • Visuals, videos, write ups

4. Inspection (planter, kit)

• looking (color, form, texture)
• touching (texture, feel of the material, weight, book,packaging, placards, the information)
• asking (Information and demo that is given to child)
• reading (book, procedure)

5. Queries

About - booking

- delivery (time, cost flexibility, free delivery charge)

- price

6. Booking

• Choice of selecting the color and seeds
• Choice of receiving time
• Booked slip

7. Receiving

• Time
  • same day (instant possession )
  • next day
• Place
  • Home (homely and familiar setup, Fasalify team visiting the house, Activity and demo that are about to happen, Fasalify box)
  • on the spot
  • Fasalify unit (opportunity to see the production and research space)

8. Planting, demo and interaction

Time

• Kid and guardian present
• Parent and kid both present

Space

• Fasalify unit
• Home (Balcony, sitout, varanda)
• On the spot stall

Touchpoints

stamping blocks

paint holder

assistance and guidance by Fasalify members

holding the stamp and stamping

opening the kit and seeing the contents

opening seed pack

touching the soil

using the tool

pouring water

sowing the seeds

glancing the book graphics

list of activities

clicking photos

recording videos

9. Payment (Cash, paytm)

• Receiving the bill
• Business card

The content graphics

10. Enquiry (About next visit, Extra planned activities, Plan of action, About support and assistance if needed)

• Attitude of Fasalify members
• Promptness in replying

11. Activities - primary stage

• Watering
• Activities of the book
  • leaning about vegetables
  • ticking the watering chart
  • monitoring plant growth
  • sketching
• Sharing experience with Fasalify team
• Enquiry about plant growth

Touchpoints :

Opportunity to sketch

Taking photos of the growing plants

Marking the watering chart

Germination of the seeds

Change in form and color of the plants

Watering

Fasalify followups through message and calls

12. Next visit

• Receiving goodies
• Sharing the experience (feedback)
• Engaging kids in activities that educate about urban farming

Touchpoints :

Fasalify box, the tag

Stickers

Sticking the pictures

Upcycled watering bottle

Sharing experience

Showing the plants to the Fasalify team

13. Activities - secondary stage

Growing of plants

Fasalify notifications and follow ups through messages and calls

• Enquiring
  • About support
  • suggestions
• Sharing (experience, feedback)
• Consuming the green produce

Touchpoints:

Posters

Workshop

Stall setup

Planter (form of the planter, the composition - soil, tray, stand, planter)

Contents of kit (books, tool, bookmark, seed packets)

Fasalify box

Stamping blocks and the activity of stamping

Digging the soil, sowing the seeds, watering

Fasalify team visiting the houses of the client

The follow ups (physical presence, contact/ keeping in touch through calls, messages)

The goodies (DIY up cycling water bottle, tag, stickers)

The information about gardens related activities (Compost making, pest control, miscellaneous)

Emotional gains of the clients :

1. Parent child bonding
2. Nostalgia associated with farming activity creating happiness for parents
3. Sense of ownership and responsibility making the kid feel proud and valued
4. Feeling of making a significant contribution to the kid’s overall development
5. Encouragement and optimism for a new lifestyle generated in the household by the activity