LOCATION : Gandhinagar city, Gujarat
Environmental pollution is on the rise. Major percentage of pollution is caused by plastic. After its revolution around the 20th century, plastic quickly became the hero of materials, reigning over natural and other eco friendly man-made materials by the minute. The rise of plastic happened within no time, thanks to its flexibility.
India loved plastic just as much as the world, consuming around 12 million tons of plastic every year. Though banned, the laws have failed miserably in India. A 2016 report by the Central Pollution Control Board indicated that most Indian states have not yet implemented the Plastic Waste Management Rules of 2011, which mandate proper systems to ensure the segregation and disposal of plastic waste as well as crackdowns on unregistered plastic manufacturing units.
Disposing plastic is a major challenge in today’s world given that plastic is composed entirely of chemicals that would not decompose naturally and incinerating plastic emits unspeakable amount of pollutants into the air. It sticks around, in various forms around us, not perishing, not vanishing.
The plastic consumed in Gandhinagar ended up in the landfill and in roadsides which is then consumed by the stray animals. This affects their health. A decent percentage of plastic pollution is caused by carry bags and in Gandhinagar it is majorly used in street food and by vegetable vendors. This service aims to address, in particular, the issue of carrying vegetables by introducing eco friendly alternatives with no strings attached.
Working class people who want fresh vegetables and fruits but forgets to carry bag from home due to hectic life schedule.Age group 25-50 years living in the urban setup.
Rakhi Menon
Rohit Kumar