Embedded Files
Pre Launch Strategy
Pre Launch Strategy
- Approaching different organisations working in the sector of environment protection and awareness.
- Collaboration with Gandhinagar Municipal Corporation to get legal help and support to setup a pop-up-stall in the sector 21, vegetable market.
At launch location
At launch location
Planning and selection space
Planning and selection space
Selection of space for the pop-up stallis based on the following considerations:
- Ease of accessibility to everyone.
- Pop-up stall should be visible on first look while entering the market.
- Proper space for people to stand and have a look on the products.
- Space is selected based on the flow and movement of the most people.
Prime location in the market
Other locations in the market
Selection of places for putting up posters
Selection of places for putting up posters
- At all entrances.
- Vendors shop.
- Near the washroom.
- Wall behind the vendors.
Communication volunteer from market and college
Communication volunteer from market and college
- Municipal corporation Officer of the market.
- Person alloted by Municipal officer for space allocation and talking to vendors.
- People from college for interacting with people in regional language i.e. Gujarati.
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