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Context
Context
In context to Urban cities of India, the consumption of plastic bags especially in the vegetable market is rising. This happens because of less awareness and more easy availability of bags at cheaper price. On the other hand there is no proper channel for regulation of plastic manufacturing and usag. also there is no proper law implementation on the consumption of plastic bag which forces people to refuse the use of plastic bags. Yet India recycle 60% of its plastic waste but the remaining 40% creates major problems which is mainly plastic bags. Because it is difficult to recycle of plastic bags which then creates landfill, sewage choking and health Issues to the human health and animals.
Reports showing the effect of plastic to environment and supports the potential of ecoBUY
Reports showing the effect of plastic to environment and supports the potential of ecoBUY
- Plastic life in future
Plastic consumption in the country is likely to reach 200 lakh tonnes by 2020 on the back of growing use of different forms of the commodity. In 2013, the consumption of plastic in India was 120 lakh tonnes, which is expected to reach 200 lakh tonnes by 2020. The consumption of plastic in different forms is increasing by an average of 10 per cent every year.
- Indian education system and rise of eco-consciousness
As per supreme court order, every one of India’s 1.3 million schools, as well as all of its 650-plus universities, are required to educate each young Indian about the environment and sustainability.
- Urban India towards recycling
As per the research, Plastic consumption in India person/year is 9kg but over this India recycles 60% of its plastic waste and heading towards environment conscious country.
- Consumer Attitude and Governmental Policies
Shopping bags are a symbol of the throw-away society, its deliberation on eco-impact is reasonably high compared to other products. Life cycle assessment (LCA) is used to throw light on the eco-impact of non-woven and woven bags. Life Cycle Assessment comprises of different stages of a product, from its manufacturing phase to end-of-life phase. Government and consumers are accountable primarily for the end of life phase covering reuse, recycle and disposal to landfill. The consumer plays a vital role here in terms of opting between the usage and disposal criteria which alleviates eco-impact and also the government assumes significant importance in providing the appropriate recycling strategies and policies.
Future Impact Scenario
Future Impact Scenario
Environment
Environment
By reducing the plastic consumption there shall be lesser plastic waste and hence landfills will gradually fade.
No more micro plastic will exist in food and water and thus help in furnishing fauna and flora.
This would bring about a lot of change in the lives of all endangered species and restore the balance in the ecosystem.
Reducing the carbon footprints and toxic gases by plastic eradication.
System
System
By bringing private and public bodies together in collaboration to work for the eradication of plastic bags and creating opportunities for people which are eco-friendly or sustainable.
Health
Health
It reduces the health hazards of flora and fauna. As well as on health of humans
People
People
Bringing together people through an activity where the feel proud.
Cultivating responsible citizens- inculcating the 4 Rs of sustainability in the future generation.
Society
Society
Providing employment by creating a self sustaining system.
this wouldn't require an external agency fueling the service thereby making it a simple syste.
Job creation
Job creation
Job creation for villagers through bag making process which sustains their life and empower them.
Bringing behavioral change among the volunteers and customers
System and Opportunity Mapping
System and Opportunity Mapping
Designing Social Brand
Designing Social Brand
Service Design Solution
Service Design Solution
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