The ambitious Indians from students ( 66%) to professionals (46%) are living through performance pressure, caused due to reasons like better educational outcomes, long working hours to prove themselves worthy for a better living in an urban context. The global health crisis Covid 19 pandemic has put another level of complexity of unemployment, a constant fear of economic loss & stress on mental health.

Ushering into a new experience of contact-less society is making us more dependent on digital living. The return to normality can be overwhelming and would need us to gradually pace ourselves. By making people come forward and take ownership of their stressed state of mind, it creates a hope that allows them to perform better in their daily routine. There is an urgency to have a creative outlet that allows individuals to de-stress and engage in mental yoga, a means of creative recreation, to detoxify and give the mind a chance to re-generate in a positive way.

Ctrl+R is a service-based social entrepreneurship initiative which moves an individual from a zone of anxiety and stifling loss of independence into one that is free of any judgment, providing an experience filled with a sense of empowerment, where the user does not feel any form of judgment because it allows him to be free of the taboo associated with mental health and also there is no kind of comparison being drawn on the performance. The users can avail of the service at any time of the day and can come individually or with a partner to do any of the activities of their choice. Taking into account social distancing, which looks like the voluntary norm even after the lockdown, preference for indulging in activities without human contact and physical assistance would arise. By combining recreational activities with virtual reality for stress management, and improved immersion and enhanced user experience would be delivered. Research indicates that VR is a more effective tool at alleviating anxiety than traditional therapy methods for relaxation. Increased social participation can truly result in improved mental health by providing a sense of meaning in people’s lives as well as and emotional gratification while lending a taste of intercultural mix.

Indians are traditionally known to be a value-conscious society where parenting is a crucial element in handing down sustainable living practices to the next generation. In an Urban society practicing sustainability is limited, considering the rush for their economic survival. Working conscious parents are aware of their role and responsibility of parenting. People need to include the young generation and give them a chance in carrying forward sustainable practices which will help them to be mindful about issues of environment, consumption of resources & wastage. However, they have limited time, tools to trigger interaction, and make them conscious.

The outbreak of the Covid-19 pandemic across the globe has pushed the entire world into various crises. The lockdown in India has caused disruption in the supply chain, price fluctuation for quality edible. This circumstance has revealed one significant interdependency of producer and consumer and their critical role. The circumstances are also making the consumer conscious about many aspects of life and uncertainty. Being in self-isolation at home culinary skills and available ingredients are the main factors that shape what consumers can eat, over and above with surplus time in hands, consumers trying to engage themselves to build certain value-based habits which may help them in surviving through the future crisis.

"Fasalify" is a service-based social enterprise business which involves the local agriculture experts and urban community Urban communities can take cognizance of this potential and try producing essential food commodities on their own in limited spaces in terrace tops and balconies of an urban context. The kitchen gardens will flourish and gradually, people in towns and cities will move towards small scale farming. The initiative "Facility" is an online accessed subscription-based service that will include the custom set of products and services that will help the parents & kids to create their kitchen garden together. Its service solution also includes activity books, charts, novelties and to keep them attached and connected and the system. The platform aims to connect the local Farmers', agriculture experts to the urban community to give them sustainable practice tips. The movement potentially can contribute to the development of a sustainable and resilient city that is inclusive, food-secure, productive, and healthy, thus establishing food-smart cities.

The ambitious nomads of India have always been in search of a good education, jobs, or business opportunities, far away from the comforts of their homes, to be independent in their lives. The extended busy hours, unhealthy life choices, and easy accessibility to fast food always compromises health at the cost of performance pressure. Today’s youth is not only aware but also conscious about their physical, mental as well as spiritual health. Consequently, significant growth is observed in the demand for healthy food, however, accessibility and affordability are in question.

Covid-19 pandemic has revolutionized how youth in India think about their health, shifting their focus on a ‘safe in-home consumption’ trend over an ‘on-the-go lifestyle’ trend. Not only will consumers reassess where they’re eating, but also what they’re eating. This will be crucial for food delivery services and food item suppliers to rethink their offerings and ensure that their assortment satisfies a growing demand for healthy choices with convenience, quality, and hygiene.

BFF is a social entrepreneurship initiative that connects the street fruit vendors and health-conscious consumers through a collaborative online platform. Connecting with small scale fruit sellers and local street vendors can help supply healthy food options to the consumers directly. This initiative helps generate new revenue channels for small vendors while catering to the growing demand for healthy food consumption. Subscription-based delivery service is proposed to deliver balanced pre-planned meals with nutrition bills in glass jars to the health-conscious consumer within 30 mins and ease the pressure of order and wait on them. The jars can be reused for the next meal while giving a sense of ownership with the brand and empowering them to take control of their hygiene while eliminating the use of plastic or other harmful material.

India's cosmopolitan cities are beaming with aspiring migrants from across the country. The extended busy hours, unhealthy life choices, and easy accessibility, tends to compromise on the cultural aspects owing to the rapid rush of atomized city life. These ambitious migrants are aware and conscious about their physical, mental as well as spiritual well being and thus often seek experiences, people, food, and events that bring them closer to their regional culture.

The fallout of the COVID-19 phenomenon will impact the world on many fronts. The slump in the economy will translate into people spending less on non- essential purchases. With most restaurants and businesses serving food closed, household culinary skills and available ingredients are the main factors that shape what consumers eat. Although food delivery services remain open for business, uncertainty around the transmission of the virus has placed more scrutiny on safety and hygiene concerns when other people prepare food. Fear has caused a global shift of moving all food occasions into the home and has acted as a catalyst for consumers to prepare more of their meals from scratch or trust on people who believe in that cultural practice.

Desi Aroma is a unique platform that collaborates with home-chefs having amazing culinary skills and facilitates them to prepare unique regional food. The service is aimed at bringing home-cooked food to the people living away from home, with the help of digital and technological interventions. The home chefs partnering with the platform cook extra portions of the meals they cook for their family and share them with others. The food would be packed in biodegradable single-use containers to avoid spreading or contracting the virus and delivered contactless by our delivery partners. A zone-based distribution system would ensure that the meals are delivered hot and that the delivery partners are not overburdened. Further on kiosk-based pick-up options for contactless delivery of freshly cooked meals can be explored in places with high risk or reduced movement. The platform would also enable the home-chefs to conduct webinar-style online guided cooking classes helping people to learn to cook their favorite dishes.

The work-from-home culture made urban Indians spend a lot more time at home, cooking, and trying to keep themself healthy & hygienic. Recent demonetization and digital India movement have an impact on major urban cities in India, people are relying more on online apps to fulfill their home delivery for almost all kinds of needs. The working class of urban society slowly accepted the indoor lifestyle as normal. When we consider online delivery systems we expect commodities to be well packed and delivered with the highest hygiene standard. Mindless use of packaging materials in the name of trust and hygiene has contributed a lot to our waste generation and environmental concerns.

post-COVID’19 India's urban society is pushed for an indoor lifestyle. Fear of infection and health consciousness accepted indoor living is the new normal and is here to stay for quite some time in the future. The future of urban living focus on hygiene will demand online home delivery most hygienically. At present, the focus of the Government is to rebuild the health infrastructure and economic revival. In the meantime, our limited/unprepared waste management capabilities in an urban context will add to waste generation extensively. Our focus must concentrate on eradicating single-use, non-recyclable materials, and make the concept of delivery a sustainable one.

EcoBuy, workers with local tailors, and vendors give an employment opportunity for generating special fabric bags considering the waste consciousness and hygiene. It is a subscription-based delivery system solution that works on a returnable basis with local vendors for sensible buying practices by consumers and vendors. Our platform enables the people to place an order for an assorted range of cleaned agro and dairy products and have them delivered in a sanitized reusable eco-friendly bag that will be given on a returnable basis. We aim to eradicate single-use, non-recyclable materials, and make the concept of delivery sustainable. Our long term goal is to establish a digital social system towards community development, keeping in mind and practice personal and social hygiene.