Embedded Files
Research
Research
In order to understand the mindset of the students about fruits two methodologies were adopted, a survey conducted in various institutes in Gandhinagar and a focus group discussion with NID, Gandhinagar.
Survey
Survey
E-mail for survey
Questionnaire
Ques. How often do you purchase fresh fruits?
Ques. What are the most important things to you while choosing fresh fruits?
Ques. Please select things that prevent/make it difficult for you to buy fresh/local fruits?
Not interested
Not available
Don't know where to buy it
Don't have time to buy
Not convenient due to lack of storage space
More expensive
Not enough variety
Quality not as good as in big supermarkets
Ques. What is your preferred source of communication to receive information about fruit seller?
Ques. Please select the factors from the list below that motivate you to purchase fresh fruits.
Health
Love eating fruits
Quick snacking alternative
Follow diet that includes fruits
Medical requirement
Smell and Color
Price
Ques. In which form would you like to consume fresh fruits?
Whole (2)
Fresh cut
Juice or chopped
Raw
Juice
Local shops
Milk shakes
Fruit dish
Raw, solid
Raw or cut into pieces
As is/juice
Sliced, skinned and seeded.
Normal. Juices sometimes are also fine.
Solid
Fresh cut
Fresh raw
Original
Cut or juice
Raw.
Eat it or drink it. I enjoy both ways.
As they are.
It’s original form. I don’t like alteration in fruits.
In it’s natural form.
Ques. Name one thing that could be done to entice you to purchase more fresh fruits.
Maybe if it’s available nearby.
Availability of fresh and good price.
More availability.
Taste.
More variety.
Health.
Diet.
Increased access.
Freshness.
Home delivery.
Make them available in BMW.
Sell more organic ones.
Probably home delivery, and a fridge.
Tell people “what good it does to your health. Most fruits are anyway the same price as a friend item which does almost no benefit to your health.
The easy availability with quality and reasonable price.
Proof that it’s organic.
Focus Group Discussion
Focus Group Discussion
Conducted @ National Institute of Design, Gandhinagar
Format of the mail send to participants for invitation.
Few students from each department in NID were selected for focus group discussion. The open discussion aimed to understand the eating habits of the students to brings clarity about the needs of different types of students as per their daily routine. The selection process of students takes following points into consideration:
- The students should belong to different states of India.
- The should have different lifestyle habits.
- The students should be able to express their ideas freely.
Setup for discussion
Tasting session
Feedback forms
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