Brand Building Blocks

Naming, Brand Positioning Logo, Tagline

Naming

B[F]F, Beyond Fresh Fruits

BFF stands for "a person's best friend" in common language. It is a form of written digital affection used popularly among young generation. Our service has used similar initialism of the phrase to bring a new tangent in perception of individuals in a subtle way.

Logo

The combination of sans serif and serif fonts establish a visual hierarchy. The qualities such as size, boldness, and spacing between the letters, contribute to how the eye should navigate the logo and what part should attract attention first.

The logo is so designed to maintain the visibility while scaling and using in different places.

Tagline

Beyond Fresh Fruits

Beyond (Happening or continuing after a specific time or an event)

Fresh (Recently made or obtained; not tinned, frozen, or otherwise preserved)

Fruits(Curated formulas of natural fruits)

The service offers a wholesome meal which is not just another salad or fruit mixture.

Logo Anatomy

Visual Language, Corporate typefaces, Color palette

Visual language

Fonts - Simplicity, modernity and minimalism.

Color - Tropical and warm colors.

Typefaces

Heading (Prestige Elite Std), Content (Myriad Pro)

Colour palette

The color range of red, orange and yellow represents joy, energy, happiness and tropics. These colors are associated with healthy food and stimulates appetite. The items in these colors are related to leisure and very effective for attracting attention. The colors convey the concept of freshness in every meal offered by the brand. The graphic language is clean and follows minimalism. Informal, tropical photography which resonates with the theme of freshness of the brand.

Visual Language

Marketing & Retail Collateral

Stationary

Menu Card

Pluck Cards showing details of salads

Organization Logo Badge

Communication strategy for different mode & mediums

ONLINE: Teaser mails, Instagram & Facebook promotional pages, Mobile App and Website

Teaser Mail 1

Final Emailer

Teaser Poster

The promotional flyers and posters follow the language of subtle humor to captivate younger generation. The quotes used in the posters generates curiosity and eagerness.