Vision

Big picture of what b[f]f want to achieve.

To make a shift in lifestyle patterns of students in Gandhinagar by providing healthy fruit solutions at their doorstep to meet the seasonal requirements of body and mind.

Mission

How b[f]f will achieve the vision.

- Providing seasonal fruits to address the body’s changing nutrient needs with the change in season.

- Presenting it in a more appetizing manner so that it appeals to the consumer.

- Making it a convenient health option by delivering it to the doorstep .

- Sensitizing towards eating healthy for a better and balanced lifestyle.

- Making them responsible towards their hygienic habits.

Core Values

principles and values b[f]f will abide by while operation on field

Safety and health - We adhere to the highest standards to ensure the safety and health of employees, customers, and the people of the communities in which we operate.

Excellence in quality - We maintain the product quality to abide to the trust customers place in our products through their everyday purchases.

Transparency - We share the complete journey the product goes through from making to delivering, until it reaches to the customers.

Punctuality - We expect to deliver each order on time without any delay.

Long-lasting relation - We foster to develop strong relationships with the customers and employees.

Respect and responsibility - We foster an environment in which every employee is treated with respect and dignity, and is recognized for his or her contributions to our business.

Environment stewardship - Protect the environment and strengthen our businesses by making environmental issues an integral part of all business activities. To continuously strive to align our actions with public expectations.

Research and Innovation - Constantly taking feedback from the consumers to understand their needs and bring improvement and innovation in services.

Strategies

b[f]f strategies of mission to achieve the vision

For Customers

• Help people to achieve their own unique health and nutritional goals through providing them with the highest quality curated formulas.
• Cater to both short and long term needs of the customer at a fair and competitive price.
• To develop new healthy eating habits among younger generation.

For Staff/Employees

• Support a healthy local economy by buying produce from area vendors and directly from farmers.
• Promote people to join us who are fruit enthusiasts, committed to work hard, having fun and achieve great results.

For Environment

• Reduce the carbon footprint of the service as much as possible through avoiding plastic at each step.
• Recycling the jar packaging.

Goals

b[f]f milestone(s) in the process of implementing the strategy.

• Inculcating habit of healthy eating
• Help improve nutritional well-being to prevent nutrition-related diseases.
• Awareness of the nutrients contained in foods is essential in relation to their roles in body maintenance, growth, reproduction, health, and disease prevention in humans.
• Various media used for the dissemination of nutritional information can help reaching the information to larger group of people.
• To make society conscious of their own health and environment.
• Support the local fruit vendors, avoiding wastage of fruits.
• Reduce the plastic waste during the service.

Objectives

b[f]f accomplish into a specific, quantifiable, time-sensitive statement of what is going to be achieved and when it will be achieved (write your content)

• Introduce nutritious meal in the diet of the student on a regular basis to make them healthier and help them perform better.
• Expansion of the service to various different colleges in the city by the end of six months.
• Expand the service for larger customer group, for families by the end of one and half year and for elderly living alone after the success in two years.
• Introducing training programs and pop up stall every year.
• Pitch the idea of using glass packaging instead of plastic for various other brands after three years.

Action Plans

b[f]f statements of specific actions or activities that will be used to achieve a goal within the constraints of the objective (write your content)

• The team of visionary will contact local fruit vendors to collaborate with B[F]F to provide unsold fruits to avoid their wastage. This will also generate employment for them.
• Collaborate with nutritionist we develop new menu to cater to the specific dietary needs.
• Collecting waste glass from around the city and nearby places, to recycled it, to be used as jars for packaging.