Business Plan

Business plan

Catering to the students living away from home.

Catering to people who fast but not able to procure fruits due to busy schedule.

Collaboration with local vendors. Locating local fruit vendors in the city
Training local vendors to recognize fruits ready for consumption and boxing process for collection by BFF team.
Utilizing the fruits on the same of day to avoid storage.
Exchange of jars on the next day of subscription.
Waste management - Waste/peel of the fruits is processed to form manure for plants.
Training sessions/classes/seminars for food enthusiasts

Catering to elderly who are unable to go to buy fruits.

Targeting families who love to eat fruits but do not want to refrigerate them.

Expanding the services to office areas as a wholesome meal proposal.

Expanding the brand and collaborating with gyms and fitness centers.

Beyond Fresh Fruits aims to create a system of immediate consumption of fruits post cutting by not letting the Grade B fruits reach a stage of rotting or wastage.
Collaborations with local street vendors who have no storage facility and have to sell o their purchase on a daily basis. This will generate employment and fair-trade.
From the end of the company, not investing in a system of storage and manpower of overlooking the purchased fruits (in bulk) this system will create a fast growing local network of many individuals who can pose as extended manpower for the company posing as a “cost-cutting” yet for-pro t system. These collaborations will create new empathetic employment opportunities.
Creating new value to unlock the way fruits are bought and if left unattended rot, the major concern of the company would be to spread in divided attention. The local vendors in return become a part of a regular chain of supply, having a bigger purchasing power associated to unload a burden of everyday wastage from their profits.
The system also introduces local vendors to a new,more technologically savvy undertaking of daily activities.

The company introduces “fruit-desserts” in the daily life of urban dwellers for whom the attention to buy-care and invest in the purchasing time and selection of fruits is decreasing.
Bringing healthier meal options to working and student communities in urban cities that need it desperately (social value) by entering important new markets (business value) is an aim for faster expansion of the company.
The company provides subscription based meal plans for the customers, this brings a more deeper and serious association to the agenda of B[F]F, positioning it in a segment of regular habitual formations by changing the perception of health-value as not momentarily but long-term effort. This aims to create a new form of value through socially desirable outcomes aimed for the achievement of young clients.
This proposal is backed by personalized glass jars as an entry in the subscription, creating a more loyal customer, along with proposing the idea of a sustainable and friendly system.
This develops a sense of ownership in the young client through the brands consistency, supporting a change of behavior in the arena of consumption and dumping. Not just saying “green” but being one and passing on the idea through a good habit.
Finally, the idea of a chain reaction to generate two concepts of social innovation in the front & back end of the business will lead to an overall social arbitration, through an enterprise for profit creating socially desirable outcomes.