Embedded Files
Naming, Brand Positioning Logo, Tagline
Naming, Brand Positioning Logo, Tagline
Naming
Naming
ecoBUY (eco means environment friendly and buy means to buy something). Hence the name ecoBuy depicts to shop the environmental friendly way.
Logo
Logo
Now light font is used in logo to keep it minimal and make it seem more light and simple.
Tagline
Tagline
“Here’s your bag to a guilt-free shopping!“
“Here’s your bag to a guilt-free shopping!“
Logo Ideation
Logo Ideation
Logo symbolizes the eco-friendly nature and the bag graphic with green leaf symbolizes the naturally grown.
Visual Language,Typeface and color palette
Visual Language,Typeface and color palette
Visual Language
Visual Language
Font(light,friendly and soothing), Color( Eco friendly and depicting responsibility), Shape of bag and leaves in the place of letter 'U' to depict Eco friendly solution.
Typeface
Typeface
Roboto thin and Devnagri Hindi font
Color palette
Color palette
Cold colors: Greys and greens
Accent: Muted yellow
Green syncs with environmental responsibilities.
Blues and Greens are more relatable to the earth.
Greys reflect simplicity and timelessness.
A muted yellow is used as an accent to give emphasis and energy.
Marketing and retail collateral for promotional activities
Marketing and retail collateral for promotional activities
Flyer
Magazine
Roll-up banner
Office stationery
Badges
Tags
Tags
Brochure
Brochure
Front
Back
Communication strategy for different mode & mediums
Communication strategy for different mode & mediums
Online: Launch mail to the community and awareness, promotional
posters in the market place.
Poster size: A3 with images and quote related to environmental awareness.
Awareness Poster
Awareness Poster
Launching mail to community
Launching mail to community
Personal accessory as Uniforms, Staff Uniform System for service
Personal accessory as Uniforms, Staff Uniform System for service
Back
Front
Collaboration
Collaboration
Collaboration with Gandhinagar Municipal Corporation to get sponsorship and legal help.
Collaboration with Swachh Bharat Abhiyan to get contacts and sponsorship for long term goals.
ecobuy_letter.pdf
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