Brand Building Blocks

Naming

Ctrl+R (This command is used in computer language to refresh the system). Hence the name suggests that through this service, the user can feel refreshed and release their stress

Logo

Sans serif font, good for both print and display, grid based and geometric in execution, the letter forms are highly readable at a range of point sizes

Tagline

Refresh (By taking a break), Reconnect (By doing childhood activities), Rewind (Cultural essence)

Visual Language, Corporate typefaces, Color palette

Visual language

Fonts (Fun and happy), Colour (Inviting and engaging), Polka dots (Break monotony, Bring dynamism)

Typefaces

Heading (Righteous Bold), Content (Lato Regular Bold Italics)

Colour palette

Yellow- Psychologically uplifting, Optimistic, Boosts confidence, Provides mental clarity

Blue- Calming, Fear and tension reducer, Reliable and Responsible

Green: Intersection of y+b gives sense of playfulness and naivety

Combination of Y+B: Affordable and Reliable

Marketing & Retail Collaterals

Badges

Quotation Cards

Give Away kit

Communication strategy for different mode & mediums

ONLINE: Teaser mails and emailers, Instagram & Facebook promotional pages, Mobile App

OFFLINE: Teaser campaign, Promotional Flyer, Posters, Conducted activity workshop