Concept

Helping children to get acquainted with the basic concept of urban farming though simple activities of growing edibles in their homes with their parents. Aiming for development of knowlegde, sense of responsibilty and awareness about food resources among the young urbanites.

Vision

“Our vision is to help & educate the school-going kids about urban farming through a simple activity of growing of edibles in their homes with their parents ,thereby sensitizing them towards food resources.”

Core Values

Authenticity ( in terms of the products and promises made to the clients availing the service )

Dedicated & responsible ( the individuals assigned to a particular task )

Motivational & Approachable in assistance

Supportive ( in the context of suggestions, innovative ideas )

Collaborative ( the relation between the company, client and stakeholders )

Goals

• Enhancing the value of the service experience through easy to use products & follow ups.
• Building communities.
• Widening the clientele range in terms of age, gender and profession.
• Creating a platform for encouraging green economy.
• Synergistic collaboration with the stakeholders.

Action Plans

• Analysis of the survey of market size, target users persona and their types of housing complexes. It is for designing and strategising the service plan skeleton.
• Ideation of the brand identity and the service essentials.
• Designing and making logo, company name, tag line, layout of visiting cards, brochures, instruction manuals and posters.
• Hiring the expertise (farming) or asking for volunteering.
• Design, selection and finalisation of plants and modules (mockups).
• Renting a space for Fasalify office and stall .
• Procuring seeds, saplings, manure, compost and setting up the plants through tie up with nurseries and local farmers.
• Ordering and customizing planters (FASALIFY modules) from carpenters and potters
• Renting out a vehicle from a private owner or the tie up nursery.
• Advertisement, promos and setting up stalls.
• Explaining and clarifying the company’s agenda and vision to the clients.
• Providing the Fasalify service as per customers choice and requirements.
• Taking orders from clients and delivery of the FASALify modules,
• Extending our support, motivation and guidance through visits, calls, appreciation incentives to the clients.
• Provide a platform or host events to share & sell the produce if the clients want under special circumstances.
• Field visits, community meet up events and seasonal job creation for future expansion.