Spatial Experience Design

Strategy for launching the service

PHASE 1

PRE LAUNCH

Teasers - Posters were sent in the mail as well as campaign posters were displayed in the college premises to generate curiosity.

Launch - A pop-up stall was placed in the college premises, near canteen area. The stall offered single serving of the salads along with subscription packages. The first day subscribers were given an early bird discount with a scheme of two complimentary jars and coasters. Also, a privilege of delivery any time of the day was given to early subscribers.

Planning & Layouts

The selection criteria for the space were based on following consideration:

• Space should be accessed frequently by the students.
• The area should be accessible and visible from as various points in the campus.
• The area should be able to accommodate five to eight people at a time.
• The area should have enough shade to provide a pleasant seating environment.

Planning

• The open space was surrounded with trees and shrubs which created a feeling of an enclosure.
• Paper origami fruits and origami lanterns were used for decoration in the space.
• The triangular pluck cards of menu and details of each salad were place on information desk.
• Two buckets filled with clean water was placed adjacent to the kitchen counter to encourage customers to wash their jars on their own after eating.

Layout

• The kitchen counter was setup parallel to the wall to maintain visibility for the customers.
• Information desk placed diagonally in front of the kitchen counter.
• The seating arrangement for the customers was around the information desk.

Entry / Exit / common areas design

• Entrance from the opening in the shrubs on two opposite sides of the space to attract students coming from both, hostels and administration area.
• No defined entry or exit points.

Furniture & Display Design

• Herman Miller Chairs in pop colors of the brand (red, orange and yellow) were used to bring attention to the pop-up stall.
• Clean wooden table (2000 mm X 1200 mm) for kitchen setup was used.
• Small wooden table (1000 mm X 600 mm) was used as an information desk.

Lighting & Sound Design

• Natural light for stall.

Interior Branding(Look and Feel), Outdoor/interior/Facade Signage

• Poster of BFF near the information desk was displayed.

PHASE 2

RE LAUNCH - Back with the bang

Invitation - Posters were sent in the mail as well as campaign posters were displayed in the college premises to invite community.

Pop-up stall - The stall was placed in the college premises, near canteen area. The stall offered only subscription packages for the salads and no single serving. However, to give the taste of the salads free tasting session was introduced in the form of skewers (Apple nut and pink salad). The first launch subscribers were given discount, whereas certain modifications in time schedule were made.

Planning & Layouts

The selection criteria for the space followed previous considerations, such as:

• Space should be accessed frequently by the students.
• The area should be accessible and visible from as various points in the campus.
• The area should be able to accommodate five to eight people at a time.
• The area should have enough shade to provide a pleasant seating environment.

However, this time the area chosen was closer to canteen (khopcha) to attract larger audience.

Planning

• The open space was surrounded with trees and shrubs which created a feeling of an enclosure.
• Origami lanterns and fairy lights were used for decoration in the space.
• The triangular pluck cards of menu and details of each salad were place on information desk.
• A small glass for disposing the skewers was placed on the desk to promote the idea of cleaner surrounding among individuals.

Layout

• The information desk was placed in front of a wall to block any movement behind the counter.
• The seating arrangement for the customers was created around the information desk.
• The B[F]F team was seated round the table to avoid the formal giver receiver bond, rather having more friendly conversation.

Entry / Exit / common areas design

• Path to the information desk is open from three sides to capture attention of the students coming from both, hostels and administration area.
• No defined entry or exit points.

Furniture & Display Design

• Chairs in pop colors were used to bring attention to the pop-up stall.
• Small wooden table (1000 mm X 600 mm) was used as an information desk.

Lighting & Sound Design

• Natural light for first half of the session.
• Fairy light and halogen lights were used after the sunset .

Interior Branding(Look and Feel), Outdoor/interior/Facade Signage

• Poster of BFF near the information desk was displayed.