Spatial Experience Design

Strategy for launching the service

PRE LAUNCH- Sent out teasers in the mail and put up teaser campaign posters in the college to generate curiosity.

1) Approached different educational institutes outside NID Gandhinagar (PDPU, CUG, NIFT, DAIICT), interacting with the students and informing them about the service, providing introductory discount (of Rs 50) to the students who book before the launch date.

2) Set up a pop-up stall in the college mess area for taking bookings, one day before the launch, and provided introductory discount (of Rs 50) to the students who booked on the spot.

Planning & Layouts of interior

Selected the space on the basis of:

1) The service is centered around stress relieving activities and the place has a peaceful ambiance, which would help in delivering our service.

2) We are inviting people from outside NID and since the place is near the main gate, it'll be accessible for the users.

3) The service comprises of a group of activities to take place in a fairly large space for which the place is quite suitable.

Planning

1) Open plan

2) Low partitions for meditation zone

3) Partition screens used wherever privacy is required.

4) Specific lighting for each and every zone

Layout- Movement of the users in the space

1) Linear / curvilinear circulation of user

2) Layout laid out as per the intended user journey map

3) Placement of touch points at relevant spots

4) Interaction between the touch points and the space as a whole

Entry / Exit / common areas design

1) Oblique approach (currently for the pilot space) preferred

2) Projected or recessed entry - a transitional space separating the main space from public

3) Common entry and exit points

Furniture & Display Design

1. Low seating, Indian feel, relaxed posture, encouraging sitting cross legged on the floor
2. Furniture preferably supporting Indian crafts
3. Indian cultural / craft objects placed across the space

Lighting & Sound Design

1. Variation in the intensity of light according to the activity (dim light for meditation, bright for tasks)
2. Change in volume, rhythm of background music depending on the activity

Interior Branding(Look and Feel), Outdoor/interior/Facade Signage

1. Indian traditional look
2. Interior walls treated with indian art / murals
3. Outdoor walls (optional) may have the brand logo

3D Model of the Proposed Space