In Field Prototype : First service Launch

Challenges in the market during Service Launch

• Language barrier, as most of the vendors and customers speak local language(Gujarati) which is difficult for us to convey our idea or concept.
• Making vendors comfortable that our motive is to increase awareness and not to affect there bussiness by providing bags to customers.
• Asking people for reviews for bags and sizes.
• Taking permission from the Municipal Corporation for setting up the stall.
• Finding reliable place and space for service launch which is accessible to all.
• Convincing customers to look for service and design solution that we offer to them.

Inferences from the first Launch

• The service is really reliable in that particular scenario.
• Size of the bag is small.
• There is less less variety of bags in terms of volume sizes and customer need.
• People are aware of plastic bag hazards but due to hectic schedule they don't carry their on bags.
• Some people get there bags but they didn't refuse to take plastic bags because of ignorance.
• People are willing money for eco friendly bags as if they have that option in the market.
• Language plays vital role in the conversation in particular scenario to make people believe in your idea.

Redesigning of bags according to persona