‼️ Stay up to date with the July 2025 Chapters Brief!
Welcome to the Chapter Essentials hub!
This is the page for everything you need to successfully lead your Culture First chapter. Whether you're a new chapter lead or a seasoned veteran, you'll find valuable information and tools to help you plan, execute, and promote your events.
On this page, you'll find:
Dive in, and let's make your chapter a thriving part of the Culture First community!
The Culture First Chapters program is composed of volunteer-led groups of practitioners who host in-person and virtual events related to our mission to create a better world of work. These are communities of practice where people who care about workplace culture can come together in smaller groups of 10-30, both in-person and virtually, around specific aspects of being Culture First.
Our chapters are predominantly location-based, with some being topic-based.
All community-led gatherings are free to attend.
These groups self-organize to discuss all things related to people, culture, and the future of work.
We are a group of people around the world united in the shared belief that a better world of work is possible and we are willing to do something about it!
We ask that you share this slide at every community gathering that you host!
We are all about bringing together people who are passionate about unlocking humanity at work through inspiring experiences and purposeful connections.
When you think of Simon Sinek's Golden Circle analogy (why / how / what) , here's what it look like for Culture Amp
Why - To create a better world of work
How - Community's inspiring experiences and purposeful connections
What - Culture Amp's technology and research
Culture Amp is the market-leading employee experience platform.
With Culture Amp, employers make the best people decisions to improve employee engagement, performance and development. They get trusted data, tools and partnership to deliver impactful programs for everyone – all in one intuitive platform. Only Culture Amp has the industry-leading people science and technology to help companies drive business success and bring more humanity to work.
Culture Amp's mission is to create a better world of work with a vision to amplify the experience and impact of over 100 million people at work. We know we aren't going to be able to deliver on this mission with our technology alone which is why Culture Amp has invested in the Culture First Community. Similar to Tom's One-for-one model and Patagonia donating it's profits to global climate change research. Building inspiring experiences and purposeful connections with our community is how Culture Amp is going to authentically deliver on it's lofty mission.
Interested in learning more?
We hosted a brief session to share the high level around the people science of employee experience. We covered the basics around our employee engagement, performance management, career development tools as well as the research we are conducting.
To watch that session, click here.
What is the Culture First Community?
Community at Culture Amp is where global people leaders and change agents come together to be inspired by their peers, ideate and share best practices to create a better world of work.
It is the the largest HR community in the world that believes a better world of work is possible.
Community lives in a lot of different places with the chapters community being one of those places. It also includes our People Geek Slack community, our Culture First Global conference, our Culture FIrst podcast and more.
The Culture First Chapters program was announced at Culture First Global 2019. It began with four pioneer city chapters and has since grown to encompass over 100 chapters with more than 150 volunteers worldwide.
The community has hosted over 900 events since 2019, with 355 events in 2023 alone.
Our global chapter membership now exceeds 16,000 members.
Where are the chapters?
They are all over the world! If you would like to see the list of all of the chapters, both topic-based and location-based, check out chapters.culturefirst.com/chapters for the full list.
We also have topic-based chapters that are predominately virtual chapters for anyone to join.
This is a volunteer position with Culture Amp.
Chapter leads are are leaders, practitioners and change agents committed to creating a better world of work.
Chapter leads host in-person or virtual events with Culture Amp’s support on topics relating to workplace culture.
Chapter leads build their local chapter membership (with Culture Amp’s support).
We only have a few asks (seen below). A few additional notes.
We don’t dictate the content the chapter discuss as long as it pertains to creating a better world of work. What the Dubai chapter needs to discuss may differ from what the Chicago chapter discusses. We ask they share the principles and the purpose to create consistency.
We ask that they try their best to commit to one year as they are getting started. They can stay on longer if they would like but building a local community takes some TLC.
And lastly, we ask that they keep the momentum of the chapter going if and when they decide they can or no longer wish to lead the chapter. We want them to let us know. Ghosting is not ‘Culture First’
This program welcomes anyone who shares our mission of creating a better world of work, regardless of their title, role, or industry. Our gatherings are free and are open to customers, prospects and even campers!
Chapter Leads: These are the volunteers who plan, host, and facilitate events. They are asked to host at least four events a year and are provided with a small budget each quarter for their events.
To access the chapter lead directory, click here.
Community Members: These are individuals subscribed to one or more of our global chapters. Their role is primarily as event attendees.
Campers: A camper is the nomenclature for a Culture Amp employee. Many campers are involved in our chapters program. They invite our customers and prospects to our events. They attend our gatherings to continue to learn and stay up to date in the industry. They even co-lead chapters.
We have 5 core principles for our Culture First Community. These are the principles we ask everyone to embody at our gatherings. You can think of this as our culture within the community. It's how we do things.
We ask that these be shared at every gathering you host. These are one of the fundamental elements connecting every Culture First community member anywhere on the globe. In addition to who we are, this is the glue that keeps us all together.
Below are explanations for each of the principles.
Foster belonging and acceptance
We create environments where diverse opinions, orientations, and perspectives are embraced and valued. We cultivate people’s wholeness and humanity. When faced with something we don’t understand, we are willing to engage with curiosity and let go of judgment.
Be willing to reflect and grow
We are willing to take an honest look at the things that can be improved in our workplaces and in our own leadership. We find ways to be mirrors for one another, and to challenge and support one another to develop ourselves and our organizations.
Have the courage to be vulnerable
We know that growth comes from sharing our authentic selves and experiences. Being vulnerable supports this by opening spaces for genuine connection. We create safe environments for people to explore deeper levels of vulnerability.
Put learning into action
Our goal is to create change in the world. For this to happen, we need to act on what we’re learning together about how to build better workplaces and cultures. We commit to bringing the knowledge, connections, and support we receive from our community back to our workplaces in order to transform the way the world works.
Connection inside, business outside
We realize and expect, that connections and business opportunities will come from this community. However, the goal of our community events is to foster connection, learning, and action – not transactional business opportunities. Let’s let this happen outside of our organized interactions.
To watch videos explaining these more in depth, click here.
Jessie Jacob
Community Engagement Manager (IRL)
Jessie is the main point of contact for the chapters program supporting the over 150+ volunteer chapter leads.
Connect with her on LinkedIn
DeMario Bell
Community Engagement Manager (Digital)
DeMario manages the People Geek Slack community. You'll see him around at our chapter gatherings.
Connect with him on LinkedIn
Have a general question?
If you're a chapter lead and have general questions, there are few ways to reach out. We'd first recommend starting with this wiki site and using the search feature. From there, here are the preferred ways to communicate with us:
Slack - Reach out directly in Culture First slack with a DM to Jessie or even pose your question to other chapter leads by dropping your question in the #leads-all channel in slack.
LinkedIn - Slack not your thing? Reach out to Jessie with a DM on LinkedIn.
Email - please note Jessie prioritizes email last, because most of our members are on slack.
Looking to start a chapter or refer a chapter lead?
Do you know someone who could be a great addition to your current team of chapter leads? Or maybe there's someone in your network that would be interested in launching a local chapter in their area. Have them fill out our chapter lead application.
As a Culture First chapter lead, there's a monthly newsletter you'll receive in your inbox. The Chapters Brief 💼 is a valuable resource for empowering and elevating your role within the #culturefirst community. This dedicated newsletter is designed specifically for you, delivering valuable insights, updates, and resources. It serves as a catalyst for positive change, providing you with the knowledge and tools necessary to lead your chapters effectively. It focuses on supporting you in various aspects of you role, including:
Facilitation Skills (AKA 'Facilitation Corner')
We'll highlight content specifically dedicated to enhancing facilitation skills and sharing valuable insights for hosting successful gatherings within the #culturefirst community.
Community Management (AKA 'Community Manager Corner')
We'll highlight where chapter leads can find valuable guidance, strategies, and tips for effectively managing and nurturing their communities within the #culturefirst movement. It conveys the importance of building engaged and thriving communities.
Thought Leadership in the People and Culture Space (AKA 'Thought Leadership Corner')
We'll provide insightful and forward-thinking content that explores the latest trends, research, and ideas shaping the people and culture industry. It's where chapter leads can gain valuable knowledge, expand their perspectives, and stay at the forefront of thought leadership in the industry.
We ask that chapter leads host at minimum 4 events a year, ideally one per quarter. In order to host those gatherings, each Chapter gets $600 USD per quarter.
Chapters gets $300/quarter AND one workshop/quarter ($300 value). They can forgo the workshop and have $600 total, but chapter leads must ask Jessie in advance.
The money does NOT roll over. You either use it that quarter or you lose it.
Examples for how chapters have used their money:
happy hour
gift cards
book clubs
coffee
meeting supplies (pens, markers, whiteboards, etc.)
Chapter leads will pay for the expenses and then get reimbursed by filling out the reimbursement form here.
Our new chapter leads go through a 90-minute session with a cohort of other chapter leads from around the world.
Below is the deck we cover during that session.
Chapter leads are welcome to make a copy and use this deck for their online events if they would like.
Think of it as a soft launch or even a pre-launch
keep things simple and don't overcomplicate things
Pick a date and location
Give yourself a couple of weeks
Determine if you want to launch virtually or in-person
Publish your event on Bevy our events platform
Invite folks from your immediate network
Clarify your agenda and consider using the 'Your First Event' gathering guide
Facilitate your event
share who we are and our principles
create connection amongst attendees
reflect on what you all want to see from the chapter moving forward
identify some action items
Send followups and schedule your second event
Below is a video from a leads check-in call with great advice and tips.
And here are some words of wisdom from your fellow leads and community managers on launching a new chapter and running your first event
"Community is the long game. People come for the unity (what they can get out of it) and once they find safety too, they will stay for the unity and the connections." - DeMario Bell
"You don't need a lot of time to prep, plan and promote your event. When running your first event, think of it as a soft launch. Just publish the event!" - Jessie Jacob
"Don't worry about the numbers of people who show up! Start small-- the connections are BIG." - Lindsey Taylor (Kansas City)
"You don't need to prepare so much. Present a question and let the community dive in from there. Give space for people to share vulnerably and just guide the conversation from there." - Hannah Siddique (Dubai)
Lean on your community managers and fellow co-leads
Don’t get discouraged if you don’t have events planned or a co-lead. Y
Block time on your calendar to do Culture First stuff.
Partner with other more established chapters or other like-minded communities. Co-hosting can save you LOADS of time. Partners could be nonprofits, coworking spaces, other HR related organizations."
"Create an experience rather than just talking about topics." - Natalia Bayurova (Geneva)
If you have a co-lead and they create the Bevy event, be sure to register yourself 🙂
"Ask Demario to promote your event - Slack him the event page once it is created." - Christiane Bayor (Seattle)
"Plan for the year in advance. Involve the chapter leads and your community members. If they feel like they are co-creating this with you, they will have greater buy in. Planning in advance takes off the burden too." - DeMario Bell
"Run your events by other leads and share in the leads all channel." - Natalia Bayurova
"Not all of your events need to be in English. Just specify which language the session will be in the event description as well as on LinkedIn." - Jessie Jacob
"Leverage the workshops available. Takes a lot of pressure off having to plan a gathering and the facilitators are nice and helpful. Reach out in the workshop booking channel on slack. Also reach out to the leads channel with questions or ideas on connecting." - Christiane Bayor (Seattle)
"I strongly recommend you collaborate and co-host with other chapters especially if you are bringing in a speaker. You want to make sure there are plenty of people are there. There's strength in numbers when you bring new speakers/facilitators in." - Sonja Monatague MacKay (Edinburgh)
Get set up in Bevy and send out a message to the existing chapter members introducing yourself
you could even consider sending our a feedbck survey
Think of your event as a re-launch
keep things simple and don't overcomplicate things
Pick a date and location
Give yourself a couple of weeks
Determine if you want to launch virtually or in-person
Publish your event on Bevy our events platform
note that you may already have chapter members so when you publish your event it will send out an automated email
Invite folks from your immediate network
Clarify your agenda and create a deck
Facilitate your event
share who we are and our principles
create connection amongst attendees
reflect on what you all want to see from the chapter moving forward
identify some action items
Send follow ups and schedule your second event
Below is a video offering advice to new chapter leads on how to re-launch an existing chapter.
As a chapter lead, you're likely passionate about fostering a vibrant community and driving meaningful events. However, navigating relationship dynamics with a co-lead can sometimes be challenging, especially since this is a volunteer role. It's not uncommon to feel awkward addressing these issues, but a proactive and Culture First approach is essential for the chapter's success.
The Importance of Addressing Challenges
Ignoring relationship challenges or avoiding difficult conversations can lead to misunderstandings, decreased chapter activity, and ultimately, a less engaged community. Ghosting or not addressing the issues at all isn't the best solution. It's also the opposite of what creating a better world of work is about. Instead, we encourage you to embrace a Culture First approach, ensuring that both you and your co-lead feel heard and respected.
Recommended Approach
We recommend using the Conscious Leadership Group's Clearing Conversation Model to navigate these conversations. This model helps in framing your thoughts and feelings in a constructive way. Here’s a link to the video that explains the model in detail.
If you are having challenges, let your Community Manager know, but we'd recommend you try your best to navigate this on your own first.
Templates for Communicating with Your Co-Lead
Below are a couple of templates you can use to communicate with your co-lead if you're experiencing challenges. Feel free to make these your own.
Template 1: Initial Outreach
Hi [Co-Lead's Name],
I hope you're doing well. I've been trying to connect with you regarding our chapter activities on [specific dates], but we haven't been able to find a time that works for both of us.
The story I am telling myself is that you might be struggling to find the time for this role right now, even though I know it's something you’re passionate about. I’m feeling [frustrated, confused, etc.].
To move forward together as co-leads, I would love to have more consistent communication and collaboration with you. If that's not possible for you at this time, I’d like to discuss how we can keep the chapter's momentum going, possibly with me taking a more active leadership role and you supporting as a community member.
Looking forward to hearing your thoughts.
Best,
[Your Name]
Template 2: Follow-Up Conversation
Hi [Co-Lead's Name],
I wanted to follow up on my previous message. I understand that life can get busy, and sometimes our availability changes. I’m committed to ensuring our chapter remains active and engaging for our community members.
I’d love to hear your thoughts on how we can best move forward. Whether it means adjusting our roles or finding another solution, I’m open to discussing what works best for both of us and the chapter.
Thanks for your understanding and cooperation.
Best,
[Your Name]
Reflecting on Your Needs
Before reaching out, it's important to reflect on what you truly need from this co-lead relationship. Consider the following questions:
Do you want your co-lead to be more involved? If so, what specific contributions do you need from them?
Would you prefer to lead the chapter on your own for now?
Do you want to find another co-lead to support you?
We're Here to Support You
While it's often best for you to address these issues directly with your co-lead, please know that we're here to support you through this process. Don’t hesitate to reach out if you need further assistance or guidance.
Thank you for being a Culture First Chapter Lead Mentor!!
As a mentor, your role is vital in helping new chapter leads feel welcomed, confident, and ready to host their first events. You'll guide them through the tools, resources, and best practices that make a successful Culture First gathering. Here's the mentor checklist:
✅ Initial Connection
Reach out on Slack: After the onboarding session, introduce yourself to your mentee via Slack. Help them get comfortable using Slack for community engagement.
Schedule a 1:1 Meeting: Set up a virtual meeting to connect personally. Discuss their goals and walk them through what they can expect in their first few weeks/months as a chapter lead.
✅ Tools and Resources
Get them familiar with Bevy: Help them navigate Bevy and guide them through publishing their first event. Explain how emails work and share tips from your own experience on managing the platform.
Walk through the Wiki and Onboarding Deck: Show them how to use the Wiki and what resources are available, such as the Gathering Guides and Workshops.
Encourage community connection: Remind them to attend the leads all check-in calls with fellow chapter leads and connect with others on Slack and LinkedIn.
✅ Event Design and Facilitation
Support them in planning their first event: Offer guidance on event design and facilitation. Share tips on creating a meaningful and engaging experience. If they need help, point them to the Experience Design & Facilitation guide in the Wiki. There's a gathering guide titled "Your First Event" to help. Encourage them to view the first event as a "soft launch" to take the pressure off.
Assist with promotional materials: Show them how to create event graphics using the Creative Assets, and support them in promoting their event through email and social media.
✅ Event Support and Follow Up
Attend or record a video for their first event: If possible, join their first event virtually to offer support. If you can't attend, record a video they can share with attendees about your own experience as a chapter lead. Why did you join as a chapter lead? How has being involved supported you personally or professionally? What's your chapter like?
Support them in having a game plan for what's next: Encourage them to get their second event scheduled sooner than later. Have them consider putting together a rough outline of events for the year, even if it's a happy hour or coffee chat every quarter. Or maybe you all can co-host a virtual event together!
✅ Compensation, Commitments and Benefits
Compensation: Mentor receive $300 for your time and effort in supporting. After the chapter hosts their first event, you'll fill out the normal reimbursement form here. Attach an invoice showing you're a mentor and link their event URL in the form.
Time Commitment: The total time commitment is approximately 4-6 hours over a month, from your first introduction to post-event follow-up.
Building relationships: Beyond compensation, you'll have the opportunity to give back to the community and form meaningful relationships with new chapter leads across the globe.