Promotion
Keep a Personal Checklist:
Identify key objectives of promotional objectives (informative, persuasive, reminder, image enhancer) [AO2]
Distinguish between above-the-line and below-the-line promotion [AO2]
BE A CRITICAL THINKER: [AO3]
Evaluate the impact of new technology on promotional strategies [AO3]
Discuss guerrilla marketing and its effectiveness as an innovative promotional method [AO3]
Advertising Came a Longggg Way
From the most classic ad that survived time
Some More Innovation in Promotion Strategies & Guerilla Marketing
"A DAY WITHOUT WHOPPER"... Now there's innovation in social marketing
"This week in Argentina, Burger King launched a campaign called a ‘Day Without Whopper,’ where it stopped selling their top-selling product, The Whopper, for a day in order to re-direct and increase sales to McDonald’s. But why would the two fiercest burger competitors join forces? " Read more...
Two of the top rated YouTuber and Influencers collaborated on this video to share their experience on how tech companies (Samsung, Xiaomi, OnePlus, Apple etc.) try to control the narrative of the Media.
CUEGIS ALERT. ETHICS
Celebrity endorsement boost brand awareness and build a strong brand fan. But this comes at a cost and risks. What happens when the brand's spokesperson behaves unethically?
