KC DMA INFO

DMA stands for "Designated Market Area."

Kansas City is number 34 in the list of city DMAs, according to Nielsen rankings for 2021.

It is unique in that the DMA covers two states, Kansas and Missouri.

We serve close to 2.5 million people in this large area. See more specific numbers below.

Our two largest counties are Jackson, in Missouri, and Johnson, in Kansas. Scroll down for a more in-depth look.

Target audience: Women 25-54

Click here for VISIT KC

• Explainer for the colors above - blue and green highlight Johnson and Jackson Counties. Orange on the Kansas side and purple on the Missouri side are the counties "remaining" (Rem) in the metro area. The counties that are yellow are not in the metro - but are still in the viewing area - the "remaining" DMA.

• Total Households (HH) in the DMA: 1,022,800

• Total TV HH in the DMA: 986,160

• Total population of the DMA: 2,557,194

• African American TV HH: 115,680 (12% of the TV HH)

• Hispanic HH: 63,330 (6% of the TV HH)

• 80% - 4 of every 5 viewers - live within 30 miles of downtown Kansas City, Missouri.

• 41% of the population of the DMA lives in Kansas; 59% of the population lives in Missouri

• 36% of the population of Kansas lives in the Kansas City television market

• 24% of the population of Missouri lives in the Kansas City television market.