Logos

Graphic design, to me, feels like the most soulless form of art. Meaning is detached, and is instead focused on communication and creating symbols. Despite this, I still like well rendered and inventive logos, my problem with these is that I feel like they are neither.

I used the same materials in both, a prismacolor black marker, a black technical pen, a black Posca paint pen, a white posca paint pen, a white gel pen and a pencil. To start, I used a 2B graphite pencil to Sketch my designs out, after some basic thumbnailing and preliminary sketches. Once sketched out, I outlined the things I wanted to keep white with a black technical pen, before using the black marker to color in the small spots and the Posca marker for the larger, open areas.

For Bird I really liked the idea of the bird cutting through the words, or being tangled in them. When I sketched it out, it felt like it needed more, but the addition of the moon and light on the water makes it feel too busy, in addition to the too thin outlines around the letter.

For Run I felt like it would be too much ink to print on a shirt as it was, but needed something else to hold the whole design together, so I added a white border to hold the design in, in case I wanted to eventually turn thins design into a silkscreen.

Overall, I am more pleased with the Run design more than I am with Bird. Bird feels too busy, and not simple enough, if I were to start again I would use thick black text, with the silhouette of the bird cutting through the lettering. These two projects helped me grow as an artist, but I wish I had had more time to conceptualize and execute.