01.1 Icon: Daan Roosegaarde

Studio Roosegaarde

Daan Roosegaarde is an artist, designer, and entrepreneur. With his works he tries to trigger peoples imagination around the possibilities for a new world. In doing so he tries to activate people and make them aware of their influence on the environment. Studio Roosegaarde is internationally known for many projects, just to name but a few:

I find his work inspiring because he tries to move people through the creation of unconventional objects. Personally, I like to make things that are unconventional or maybe even uncomfortable. Roosegaarde takes natural phenomena and tries to form them into his own ideas. But what I mostly admire is that his own interests (nature and technology) are reflected in his work. Such as with the smog free tower, where smog is transformed into a piece of shiny jewellery.