With more than 20 years of experience in strategic and social marketing for a wide variety of accounts, A.J. Drexler is an owner of Big Picture Communications, a full-service ad agency, where she leads the Account Service and Account Planning teams as well as an owner of Big Picture Media Solutions, a media planning and buying company. As a planner and strategist for both companies, she thrives on using all forms of research to best understand a clients’ market situation, target audiences, competitive position and ultimately, to uncover the key insights that will lead to a successful marketing effort. In account service, AJ thoroughly enjoys the relationships that she has developed with clients and the staff who work with her in serving the clients. A 1984 graduate of Boston College, AJ began her career working on a regional McDonald’s account and has since led the charge in all areas of health care marketing—from individual physicians and hospitals to major insurance accounts. In addition she has extensive experience in both social marketing and on business-to-business accounts. An avid skier and lover of the outdoors, AJ serves on the Board of Management for the Deer Valley YMCA Camp.