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Jennifer Perkins is a strategic consultant with over 20 years experience predominately in the field of advertising and consumer insights/research. Tapping into the consumer psyche and uncovering the motivation behind choosing a particular brand, product or service over another is what Jennifer does bestShe has been employed by several well known advertising agencies, including Saatchi & Saatchi in New York and Hal Riney in San Francisco. Throughout her career, she has worked in numerous categories including consumer packaged goods, technology, health & wellness, retail and financial services. Her experience is diverse, including development of brand positioning, Account Planning, development of qualitative consumer panels and conducting numerous ethnographic research studies including closet sorts/ shopping excursions for Banana Republic, store shelf re-design for Campbell’s Soup and the importance of health and nutrition for Ross Abbott.
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