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Taking care of afro, curly, and textured hair while studying abroad can be challenging. Below are hair salons, braiding specialists, product sources, and makeup resources to help you maintain your hair and beauty routine while in Florence. Prices and product availability may differ from your home country.
Hair Salons & Braiding Specialists
Hair Salons & Braiding Specialists
Black Beauty Firenze
Location: Via de' Ginori, 44/R, Florence
Contact: Tel: +39 055 289408
Services: Hair care, braids, styling
Links: Instagram
Black Queen Fashion Style
Location: Via Panicale, 14, Florence
Contact: Tel: +39 338 470 8638
Services: Hair braiding, extensions, wigs, styling
Links: Instagram
Reina Gomez Capelli Ricci
Specializes in curly and afro hair
Location: Via Giovanni Targioni Tozzetti, 32a
Contact: Tel: +39 331 935 6047
Services: Curl cuts, afro and curly hair treatments, hair products
Student Discount: 20% off
Instagram: reinagomez, lariccistafiorentinax
Products: RicciSta Cosmetics
Osmaley Beauty (Braids in Florence)
Contact: Tel: +39 329 757 2965
Services: Braids, hair products
Links: Instagram
I Love Riccio
Location: Via Il Prato, 82, 50123 Firenze FI
Website: I love Riccio
Contact: Tel: 0550125632
Specialized curly hair care featuring dry X-Curl cuts, natural color treatments, and targeted scalp and curl revitalizing therapies.
Afro Hair Product Shopping
Afro Hair Product Shopping
LookFantastic
International store with US products for curly and afro hair
BellaPil
Offers US products for curly and afro hair
Afroricci
Italian brand
Nappytalia
Italian brand specializing in natural hair care for afro & curly hair
Instagram: @nappytalia
Online Shop: Nappyitalia
Beleza Pura
Brazilian brand for afro & curly hair
Instagram: @belezapura
Online Shop: Belezapura
Makeup Resources
Makeup Resources
In-Store Options (Florence)
In-Store Options (Florence)
Douglas
Carries brands like Elf, Morphe, and Kyle, Mulac, Shiseido, MAC (shade range varies by location).
Sephora (Italy)
Offers Fenty Beauty, Huda Beauty, Rare Beauty, Makeup Forever, and others with wider shade ranges compared to typical Italian stores.
Address: Grandi Stazioni GROUND FLOOR, Piazza della Stazione, 50123 Firenze FI, Via de' Martelli, 10, 50129 Firenze FI
MAC Cosmetics
Consistent shade range for deeper skin tones; staff can color-match.
Address: Unità F42 Piano Terra, Piazza della Stazione, 50123 Firenze FI
KIKO Milano
Affordable option; complexion range varies but good for everyday items (liners, shadows, glosses).
Address: Piazza della Stazione, 1, 50123 Firenze FI, Via Panzani, 15, 50123 Firenze FI
Online Options
Online Options
NYX Cosmetics (online Italy)
More shade options online than in-store.
LookFantastic (online)
Carries Black-owned and deep-shade-inclusive brands; good for US products not widely available in Italy.
ASOS (online)
Often stocks inclusive UK brands (Revolution, Morphe, The Ordinary, etc.).
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