Foundations of Marketing

Essential Question:

How do businesses effectively segment and target consumer markets to meet diverse consumer needs and enhance competitive advantage?

Portrait of a Graduate:

Critical Thinking: Analyzing market criteria and consumer behavior to segment and target markets.

Communication: Effectively presenting segmentation and targeting strategies.

Collaboration: Working in teams to develop and critique marketing strategies.

Adaptive Perseverance: Adjusting strategies based on market feedback and changing consumer trends.

Global Citizenship: Understanding and addressing diverse consumer needs in a global market.

Inquiry Question:

What criteria do businesses use to segment consumer markets, and how do these criteria affect marketing strategies?

2. Inquiry Question:

How do businesses evaluate and select their target market segments for their products or services?

3. Inquiry Question:

What role does consumer behavior play in shaping market segmentation and targeting strategies?

Student Outcomes:

Explain the criteria for market segmentation and how these criteria influence marketing strategies.

2. Student Outcomes:

Evaluate and select appropriate target market segments based on specific business goals.

3. Student Outcomes:

Analyze the impact of consumer behavior on market segmentation and targeting strategies, applying this understanding to develop tailored marketing approaches.

Skills Demonstrated:

Standards:

I Foundations of Marketing
II Consumers and their Behavior

Resources:

[Our Hidden Google Drive Resource link]

Page updated

Report abuse