Critical Thinking: Assess legal scenarios and case studies to understand their business implications.
Communication: Effectively articulate understanding of legal principles and their relevance to business scenarios.
Collaboration: Engage in discussions and group projects to explore the multifaceted nature of business law.
Why should marketing managers understand consumer behavior?
What are the factors that influence consumer buying decisions?
What are the elements involved in developing a global marketing mix?
How does a business make effective decisions for a sustainable future?
Identify and discuss the cultural, social, individual, and psychological factors that affect consumer buying decisions.
Identify the various ways of entering the global marketplace.
Discuss the difference between corporate social responsibility and long term corporate sustainability.
I. Foundations of Marketing
II. Consumers and their Behavior
III. External Factors
VI. The Marketing Plan
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