Critical Thinking: Assess legal scenarios and case studies to understand their business implications.
Communication: Effectively articulate understanding of legal principles and their relevance to business scenarios.
Collaboration: Engage in discussions and group projects to explore the multifaceted nature of business law.
What are the steps in the new product development process?
What is the difference between a good and a service?
What is the role of supply and demand in pricing a product?
What are marketing channels and the supply chain?
What are the components of the promotional mix?
Identify the steps in the new product development process
Explain the difference between a good and a service
Explain and graph the supply and demand of a product.
Discuss the various marketing channels in the supply chain
Develop a promotion plan using the components of the promotional mix
IV Marketing Mix
VI The Marketing Plan
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