MBA Communication Guidelines

Communication Guidelines for MBA Student Organizations

To keep our inboxes manageable and ensure school-wide communication is clear and consistent, we’ve set guidelines for how MBA student organizations can use class listservs and other communication tools:

Only approved leaders (student org leaders, SGA officers, deans, staff) may send school-wide messages via the class listservs. Non-authorized individuals may NOT send school-wide communications via the listservs. The class-wide listservs are MSB-[class year]@georgetown.edu.
MBA Listservs (limit: 1 email per club per semester, +1 for Career Day, +1 for iTreks)
Class listservs are for official announcements, not personal use.
Any violations may be reviewed by SORC and/or the Community Standards Board, and/or MBA Program Office.

Advertising MBA Student Orgs' Initiatives

1. Advertising Initiatives to the MSB MBA Community

HoyaConnect: Post your event and collect RSVPs. (Primary communication channel for club members)
Club Member Emails: Email your members directly via HoyaConnect. (Primary communication channel for club members)
SGA Newsletter (McDonough Weekly) – Submit through the McDonough Weekly Submission and message SGA-FT/FX VPs of Marketing & Comms: (FT: mba-sga@georgetown.edu & FX: mba-esga@georgetown.edu)
Email MBA Listservs: Limit: 1 email per club per semester. (+1 for Career Day, +1 for iTreks or Treks): List of listservs available here.
Screens (Connelly): Send (jpg, png, or ppt) to mbaprogramoffice@georgetown.edu at least 5 business days in advance.
Posters: Inside Connelly, Hariri's cork bulletin boards, and on bathroom stalls. (ONLY use Painters' tape! Packing tape damages the surfaces and is Strictly Prohibited). Any other place, email MSB Facilities (msbbuilding@georgetown.edu) and cc MBA Program Office.
WhatsApp Groups: Share in class or club group chats.
Social Media: Post on your club’s channels or request a feature on the official MBA Instagram via SGA.

2. To the McDonough School of Business Community (Faculty, Staff, Programs)

Georgetown McDonough Google Groups Lists
MBA Staff: msb-mbastaff@georgetown.edu
All MSB Staff: msb-staff@georgetown.edu
MSB Faculty: MSB-FullTimeFaculty@georgetown.edu
MSB Employee Newsletter (Hariri Hub): Contact Rachel Ellis
MiM Program: Email Brian Cain or Karen Kouagou
Dean’s Office: Sarah.Tillotson@georgetown.edu
Baratta Center for Global Business: jrw24@georgetown.edu
One McDonough's Calendar: Contact Evan Fossen (evan.fossen@georgetown.edu)
McDonough Event Digest (bi-weekly): Submit event to Georgetown Events Calendar and select “McDonough School of Business” as the host.
Screens (Hariri): Review MSB Screens Documentation. To add a slide to the rotating slide decks on the atrium screens:

Design a PowerPoint slide following McDonough’s Editorial Style Guide and Brand Guidelines
Email the following information to Teddy Wansink (teddy.wansink@georgetown.edu):
1. Graphic (jpg, png)
2. Start and end date for when to display the slide

This request will typically take one business day to complete

Posters: Inside Connelly, Hariri's cork bulletin boards, and on bathroom stalls. (ONLY use Painters' tape! Packing tape damages the surfaces and is Strictly Prohibited. Any other place, email MSB Facilities (msbbuilding@georgetown.edu) and cc MBA Program Office.

3. To the Wider Georgetown Community (Outside MSB)

Georgetown Newsletter: Submit via online form
Please refer to the university guidelines for event inclusion criteria and instructions for submitting your event.
Georgetown Events Page: Submit via online form.
Graduate Students (all programs): Post via GradGov Gazette (GradGovNewsletter) (contact Dexter Sharpe: dexter.sharp@georgetown.edu).

Post-Events/Initiatives: Promotion of events and initiatives after they have taken place

Are you working on something exciting that you’d like the MSB Marketing & Communications Team to promote (social media, story features, TV monitors, etc.)? Please complete the MSB Marketing & Communications Intake Form (Wrike).

For questions or more information, contact Sami Krause (MSB Director of Marketing and Communications)

MSB Marketing and Communications Intake Form

Georgetown Branding

Georgetown University’s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs of all those responsible for the university’s outreach and communications.
Please review the guidelines on the Georgetown Visual Identity Page that covers the foundational elements of Georgetown’s visual identity. Core rules governing usage of the seal, font, and primary colors are presented, along with options for formatting, type styles, and a broad palette of accent and complementary colors.

Georgetown Visual Identity Page: https://www.georgetown.edu/visual-identity/
Access the full Visual Identity Guidelines (pdf)

The McDoonough Schoool of Business Office of Marketing & Communications has created several resources to help you stay on brand:

MSB visual identity guidelines: Review for approved logo use, typography, brand colors, ornaments/patterns, and photography style.
FAQ document
MSB Marketing and Communications portal: updated branding, including PowerPoints, Zoom backgrounds, Hariri door nameplates, etc.

Frequently Asked Questions (FAQ)

ListServs

Listserv Moderation MBA Listservs
- Class listservs are moderated, and emails require approvals from listserv managers or owners prior to distribution to recipients.
- The SGA Vice Presidents of Marketing & Communications moderate the emails sent to the class-wide listservs.
- Moderators will coordinate with the Vice Presidents of Student Organizations regarding follow up with any clubs that exceed their allotted number of communications.

Class Listserv Email Limits
- Should Student Organizations need to send a school-wide email, they must adhere to the following limits for emailing class listservs:
  - Email MBA Listservs: Limit: 1 email per club per semester. (+1 for Career Day, +1 for iTreks or Treks): List of listservs available here.
  - Suject to the approval of VPs of Community, Marketing & Communications, and Student Organizations, club-led fundraisers for charities or causes may be promoted through the schoolwide listserv. Such fundraisers should not have limited scope nor capacity constraints.

Student Government Associations Guidelines

Student Government officers are permitted to send schoolwide communications to advance initiatives pertinent to their role.
Student Government officers are not restricted to a certain number of emails per semester, but are expected to use discretion in frequency of emails sent.
If a club event is co-sponsored by the student government(s), the officer who spearheaded the collaboration may send an email through the schoolwide listserv to promote the event.

Georgetown McDonough Google Groups Lists

Please note that the msb-fac-staff list sends messages to all faculty and staff, including our many adjuncts (whose inboxes can quickly become cluttered with Georgetown emails). The best way to email the faculty and staff is to use the individual msb-fulltimefaculty and the msb-staff lists.

Many of our lists are moderated, which also is part of our effort to reduce emails to our different audiences. If a group is moderated, we have noted that in the list.
To reduce confusion about student cohorts, student lists now have their graduation year (and not cohort number) in their email name.
Please also be mindful when emailing all students that some messages may not be appropriate for all cohorts (ie, online students may need different messages than in-person students).
And, as always, when sending to the lists, please put them in the bcc line of the email.
If you wish to contact a subset of these audiences, please contact the Tech Center for additional assistance.
If you wish to contact alumni, these student lists are not updated with their preferred contact information after graduation. Instead, please reach out to the McDonough Office of Alumni Relations.

Club logos

E-mails (Club accounts)

Can club leaders change logos?

MBA Club Logos:

To change the MBA Club logos, club leaders must follow MSB Marketing/Comms Policies. Once you have the final logo, please submit it for approval to the Marketing/Comms Team (Martha Holland & Teresa Mannix, and cc'ed mbaprogramoffice@georgetown.edu). After it is approved, please update your group's new logo on HoyaConnect and save the high-resolution image into your club's Google Drive so future leaders can find it easily.

Please keep in mind that the MSB logo just changed (new ones here), so please consider that if you decide to change your club logo.

What are the guidelines for club emails?

Club Email Accounts: All student organizations have a “georgetown.edu” email account that should be used for all club business.
- Club leaders will receive their email account and password from their club advisors at the beginning of their term.
- Passwords should not be shared with anyone outside of active board members.
- Student organizations can use this general email account to log into other Georgetown University tech platforms, such as Google Suite, Zoom, Box, etc.
- Club emails should NOT be enrolled on DUO, and they should NOT change password without their MBA Program Office Advisor's approval
- All students can view club emails in MBA Student Org Advisors and Leaders file.
Should Student Organizations need to send a school-wide email, they must adhere to the following guidelines:
- One (1) email permitted for a signature club event per semester
- Clubs hosting a career day may send one (1) email per academic year promoting the event
- Clubs sponsoring an international trek (not domestic) may send one (1) email per academic year
To learn more on how to advertise your event, go to the Event Planning Page and review 10 Steps for planning your event

Photography and Images

Social Media

What about Photography and Images?

Georgetown University’s stock library is housed in Photoshelter. The photo catalogue is separated into two sections: visual identity and stock library. The visual identity section contains curated photos that best represent Georgetown. It is updated annually. The stock library contains recent photography that can be used for websites and Georgetown University publications. To download images, visit the Photoshelter login page and enter your Georgetown NetID and password. After logging in, you will see both the Public and Invited Galleries sections.

The Public section contains the Visual Identity images. The Invited Galleries section contains faculty and staff headshots, as well as the stock library.

Access Georgetown’s stock library

Photos from student events - Google Drive Created by Students

What are the Social Media Guidelines for MBA Clubs?

Collaboration with SGA VP of Communication:

We encourage club leaders and members to share photos and updates with the SGA Vice President of Communication, so content can be featured on the McDonough School of Business Instagram account (@mcdonoughmba), promoting greater visibility for MBA club activities.
By collaborating with the SGA VP of Communication, we can enhance the reach and impact of our club's initiatives within the broader McDonough community.
SGA VP of Communication:
1. FTMBA: Nikhil Mathur nm1085@georgetown.edu (please cc mba-sga@georgetown.edu)
2. FXMBAAydil Del Valle Rodriguez ad1793@georgetown.edu (please cc mba-esga@georgetown.edu)

Social Media Account Creation:

The creation of social media accounts is optional for MBA Clubs.
If leaders decide to create, ensure to use the club account so future leaders can access later. Do not connect to your personal account. Save the password on the Club's Google Drive in a easy place to be found.

Compliance with GU Communication Policies:

All social media activities must comply with Georgetown University's communication policies, including the proper usage of logos, trademarks, and branding elements.
Ensure that your posts reflect the values and standards of Georgetown University and the MBA program.

Appropriate Content:

Posts must be appropriate, respectful, and aligned with the mission and goals of the MBA Club.
Avoid sharing content that may be offensive, discriminatory, or inappropriate for a professional audience.

ADDITIONAL RESOURCES

Opt In for University Newsletters and Other Communications (link)

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