The Georgetown McDonough Office of Marketing and Communications develops and elevates the brand and reputation of Georgetown’s McDonough School of Business across all stakeholders. We look forward to partnering with you on your marketing communications strategy across a wide range of programs, centers and initiatives, and departments.
Please refer to this resource page for information on brand and visual identity, website management and analytics, content strategy, media relations, social media and multimedia, publications, event planning, and more.
To submit a request to our team, please fill out the Marketing and Communications Intake Form.
Brand and Visual Identity
For editorial style guidelines, templates, and information about the use of the McDonough School of Business logo, please use the following resources:
Brand Standards Website: Information about McDonough logo usage, brand colors, fonts, imagery, and assets.
Editorial Style Guide: Georgetown McDonough adheres to an editorial style for all digital and print communications to ensure consistency across written materials.
Strategic Vision One-Pager: Overview of McDonough's enduring advantages, vision for the fields of the future, and key messages.
Official Logos: To request the McDonough School of Business logo or a specific department/program logo, please fill out the intake form.
Email Signatures: Please use this document for our standard use of the logo in an email signature.
Name Badge Orders: Please use this form to request a branded name badge. Orders are placed monthly with the vendor.
Stationery Orders: You can order stationery and paper business cards via our Staples Store, which is run through the university’s punchout system in GMS (see these access instructions).
Business Cards: McDonough now offers the option for both paper business cards (see above) or digital business cards. The digital card allows you to create an online profile that is shared with contacts by tapping what looks like a credit card on their phone. This reusable option limits our paper use, is a fraction of the cost of paper cards, can be updated on the back end when there are name or title changes, and allows you to select the contact information you’d like to share (ie, phone number, email, LinkedIn profile, etc.). You can learn more about how the digital business cards work by watching this video. (Start at :38 and run through 1:27.) For instructions on how to set up your card, visit the Tap Tag website. To obtain a digital card, please reach out to Terri Barber (msb-hr@georgetown.edu).
Ordering swag and branded merchandise: Process for ordering new swag, requesting items from the McDonough Branded Merchandise website, and using Georgetown branding for merchandise.
Brand Templates:
Name Tag and Tent Cards (via Avery Template):
Media Relations
Georgetown McDonough faculty and staff regularly lend their thought leadership to the press. If you are interested in working with our team for press opportunities, please email Sami Krause at Samantha.Krause@georgetown.edu or fill out this form. Our team will meet with you to learn more about your areas of expertise, provide media training and interview tips, and coordinate interviews with a variety of print, broadcast, and/or online media outlets.
Media source form: Please use this form to indicate your interest as a media source or to submit edits to your media expert profile on the website.
Media experts list: The current list of media sources and their areas of expertise.
Media training: To request media training or for a prep call before an upcoming interview, please email Sami Krause at samantha.krause@georgetown.edu.
Media mentions: A select list of media mentions from McDonough faculty, staff, and programs posted to the website each month.
Events
Please use this event resource page to ensure a seamless and high-quality experience for your audience. For further event planning and/or logistics questions, please contact msbevents@georgetown.edu.
Website Management
For website edits, designing new webpages and websites, and requesting analytics and performance metrics, please fill out the intake form. A member of the digital marketing team will reach out to discuss next steps. For questions on the process, please review the Website Management Policy.
Resources and guidelines:
Updating your profile on GU360: The Office of Marketing and Communications does not have access to edit faculty profiles. Please watch this tutorial to learn how to change and update your GU360 site.
How to request a new page: A step-by-step guide for requesting a new webpage or website with the marketing communications team.
How to request large volume edits: A step-by-step guide for requesting large volume edits with the marketing communications team.
External website policy: Guidelines for approved, named center websites that are hosted on a system outside of the university Wordpress or Google sites.
Digital marketing term glossary: Definitions for commonly used terms and acronyms used by the digital team.
Georgetown website accessibility guidelines: Information on ADA considerations for digitally-produced content.
1789 Handbook: Design philosophy and updates to the 1789 Georgetown WordPress template.
1789 component guide: The design and style choices available to McDonough within the WordPress content management system.
McDonough Top Level View Dashboard: Looker Studio Dashboard is available for McDonough partners to view web content performance for the flagship website since the transition onto GA4.
Email Systems and Tools
Georgetown McDonough uses a few systems to send emails. Salesforce with MassMailer is used to send the majority of email communications. There are limited licences available. To request a Salesforce/MassMailer account, please email the McDonough Apps Team at msbappshelp@georgetown.edu. To discuss email tools available to your program/department, email Patrick Burritt at Patrick.Burritt@georgetown.edu.
Resources and guidelines:
Requesting new email templates. To create a branded email template for your communications in MassMailer, please email Patrick Burritt at patrick.burritt@georgetown.edu.
Editorial approval process. MassMailer emails must route through an approval process with the Office of Marketing and Communications to ensure adherence to editorial style and brand guidelines. Once an email is submitted, the editorial team has two days to approve the email campaign prior to the send date. If your email campaign is not in MassMailer, you are still encouraged to send a test of your email to the Editorial Team for review – please send the test email to msb-editorial@georgetown.edu.
Sending emails to McDonough Google Groups. Google Groups are limited to specific administrators, faculty, and staff to limit mass emails to select audiences within the McDonough community. If you wish to request access to the faculty/staff/student lists, please email Mike Mitchelson at Mike.Mitchelson@georgetown.edu.
Content Strategy and Newsletters
The Office of Marketing and Communications strives to highlight the varied stories of the people, programs, initiatives, and experiences that make up the Georgetown community across the McDonough and university channels. Please use the intake form to share a story idea or nominate fellow students, alumni, faculty, staff, and friends of the university for a profile feature. For other questions related to news or newsletters, please contact Brian Rea at brian.rea@georgetown.edu.
McDonough Newsroom: Learn more about faculty research, student and alumni success stories, updates from our academic programs, current events, key initiatives, and other news from Georgetown McDonough.
Newsletters: Georgetown McDonough sends several newsletters to its audiences on a monthly basis, including the McDonough Minute to current students, the Hariri Hub faculty and staff, and the In the News newsletter to faculty and staff. To submit news or events for the newsletters, please email Brian Rea at brian.rea@georgetown.edu.
To submit a kudos or personal accomplishment for the Hariri Hub, please fill out this form.
Publications and Design
The Office of Marketing and Communications is a partner in the development, coordination, and production of all print pieces for the McDonough School of Business, including viewbooks, brochures, postcards, class profiles, curriculums, and more.
To initiate a new publication or design project, please review the Publications and Graphics Guidelines for information on project timeline, editorial process, and approvals -- and fill out the intake form.
Georgetown Business Magazine: Learn more about the Georgetown Business alumni magazine, which highlights successful and interesting alumni, covers the latest business trends and faculty research, and reports on school news, events, and student, faculty, and alumni accomplishments. For more information on the magazine, please email Martha Holland at martha.holland@georgetown.edu. To submit a potential story or class note, please email georgetownbusiness@georgetown.edu.
Social Media
The Office of Marketing and Communications leads the management, strategy, monitoring, and moderation of Georgetown McDonough’s social platforms on LinkedIn, Facebook, X, Instagram, and YouTube. The team promotes school-related initiatives and provides guidance to programs, centers, and departments, including consultation on social media campaigns and new account creation. For questions related to social media, please contact Teddy Wansink at teddy.wansink@georgetown.edu.
FAQ and best practices: Guidelines for how to promote events and content on McDonough’s social media channels as well as best practices for managing accounts under the McDonough brand.
Social media strategy worksheet: Worksheet for requesting new Georgetown-affiliated social media accounts.
Takeover guidelines: Guidelines for participating in a social media takeover on McDonough’s Instagram.
Video Production
The Office of Marketing and Communications is a strategic partner for video projects related to the school’s programs, centers, and initiatives for both internal and external video production capabilities. To start the planning process, please fill out the intake form. For questions related to video projects, please refer to the school’s video policy.
To request a camera for your own photography or videography uses, please consult this guide.
Multimedia and Building Screens
The Rafik B. Hariri Building is equipped with a variety of digital screens to publicize events, promote programs, and enhance event experiences. To submit a request to use the screens, please fill out the intake form. For questions, contact Teddy Wansink at teddy.wansink@georgetown.edu.
Guide to customizing screens in the Hariri Building: Guidelines for promoting programs or events on the TV screens as well as a step-by-step guide for creating a customized event setup on the screens in front of the Lohrfink Auditorium.