Unsubscribe

There can be many reasons you would want to ensure that recipients can easily opt out from future send outs. And sometimes to opt back in.

Of course, we have a simple solution for this!

When you send ads and offers, local rules and regulations for marketing will apply. This normally includes that you must have some existing relationship with the recipient, or they must have explicitly have approved that you can send them this kind of content using email or SMS. There must also be a simple way of unsubscribing.

At the office it could be on call technicians that should be able to opt in and out of a group that is notified with alerts. Or temps that don´t want to get job offers when they are on vacation.

Ofcourse we have a simple solution!

This will work easily if you use Distribution Lists when you send your messages.

The recipients are saved as members in your list, and if they opt out, they will automatically change status to “unsubscribed”, so that you can easily tell them apart.

Send with Email

When you send Email with your Distribution List, we will automatically add a header where the recipient can click “Unsubscribe”. There is also the option to “Subscribe” if they were to change their minds later. When they unsubscribe, they can also easily add a message to you if they want to.

Send with SMS

Standard DistriButionList

Make sure the setting for Sender is "SMS Reply", the recipients will easily be able to reply "STOP" to your message and they will automatically labeled as Unsubscribed. They can opt back in by making a new reply with the word "START".

Also make sure that "SMS Unsubscribe Footer" is marked. We will automatically add a footer explaining for the recipient how to unsubscribe. They will also have a confirmation back automatically.

Both header and footer is included in the number of characters you send. One SMS can contain 160 characters, if your message is longer we will divide it into multiple parts with 153 characters each.

Always send a test to your own phone before sending to the list, make sure your message looks ok.

One alternative to the SMS footer is that you will add the unsubscribe information in your message directly.

Distribution list connected to mobile number

When you have connected a distribution list to a mobile number, anyone can opt in and out by texting "START" or "STOP" to that number.

Make sure the Originator settings are "Number" and that the same number is put in, it makes it easy for the recipients to reply STOP to unsubscribe.

Also make sure that "SMS Unsubscribe Footer" is marked. We will automatically add a footer explaining for the recipient how to unsubscribe. They will also have a confirmation back automatically.

Always send a test to your own phone before sending to the list, make sure your message looks ok.

One alternative to the SMS footer is that you will add the unsubscribe information in your message directly.

Distribution list connected to keyword

When you have connected a keyword (for example SALES) to a distribution list, anyone can opt in and out by texting SALES START or SALES STOP to the short code (for example 72080).

Make sure the Originator settings are "Number" and that the short code is put in, it makes it easy for the recipients to reply STOP to unsubscribe.

Also make sure that "SMS Unsubscribe Footer" is marked. We will automatically add a footer explaining for the recipient how to unsubscribe. They will also have a confirmation back automatically.

Always send a test to your own phone before sending to the list, make sure your message looks ok.

One alternative to the SMS footer is that you will add the unsubscribe information in your message directly.

Send with Link-SMS

If you send your message as Link-SMS instead of a normal SMS, the Unsubscribe Footer is automatically deleted.

The functionality for opt out is located in the header of the link destination instead.

Of course, it will also work if the recipient replies STOP.

SMS with Alphanumeric Sender

To use alphanumeric sender on SMS for commercial messages is not recommended as it makes it more difficult to unsubscribe, and that can cause irritation. And noone wants irritated customers, right?

If you really want to use alphanumeric originator, you should send your message as Link-SMS.

Then you can send a short notice in the text, including the information to follow the link to unsubscribe. At the link destination you will also be able to display more information with pictures and documents if you like.