There are seven personality traits, motivations that explain most of human personality (admiration-seeking, experimenting, planning, helping, being-positive, relaxing, and tribal defense).
Materialists (admiration-seekers) would be in or trying to get into the expensive exclusive parts of the city, and if in the most exclusive parts of the city, they would try to be maximizing their position/rank.
Offbeats (experimenters) would be outside the city exploring the unknown or inside investigating, changing/innovating, and/or challenging the status quo of the city.
Thinkers (planners) would be organizing, planning, maintaining the functioning of the city
Interpersonals (helpers) would be serving, taking care of others throughout the city (at home, in schools, hospitals, stores, companies, etc.)
Vitalists (optimists) would be bringing life, positivity, enthusiasm to any environment they occupy
Easygoers (relaxers) would be lounging on their couch, at the beach, taking naps, chilling at the movie theater, bar, restaurants, or if they had to be at work or other less leisurely places, keeping things calm and peaceful there
Sectarians (conservatives) would be preoccupied with the defense of the city from outsiders / perceived threats inside and outside the city borders
All of the above roles / personality types are (or at least were at some point) needed, have a place in human culture / evolution (i.e. adaptive), that’s why they developed.
The MOTIVES theory is based around the idea of seven central reward drives. These are evolutionary hard wired and/or environmental adaptation styles to life.
Materialistic - by being more attractive / impressive, I will have a survival advantage
Offbeat - by being more novel / unconventional, I will have a survival advantage
Thinking - by being more thought out / systematic, I will have a survival advantage
Interpersonal - by being more selfless / helpful to others, I will have a survival advantage
Vital - by being more positive, energetic, I will have a survival advantage
Easygoing - by conserving my energy, relaxing, I will have a survival advantage
Sectarian - by prioritizing the strength of my group/tribe/country, I will have a survival advantage
Ascetic - Less concerned with attractiveness, money, sex, mate value
Conventional - Less likely to be unconventional, curious, experimental
Haphazard - Less likely to follow a mental plan, more likely to be messy, disorganized, aimless
Withholding - Less likely to be selfless, less likely to be considerate, accommodating, supportive of others
Depressed - Sullen, negative, pessimistic, destructive, self sabotaging
Rigid - Less likely to prioritize relaxation, prone to be on edge, high strung, stiff
Globalistic - Less likely to be nationalistic, ethno-egotistical, tends to favor inclusion, unity, diversity; more likely to put the welfare of the whole world above the welfare of their tribe/culture/nation/race/etc.
I want to get preferential / special attention vs. I'm unconcerned with image / attention (Materialistic vs. Ascetic)
I want to try new things / new ways vs. I'm not a big fan of change (Offbeat vs. Conventional)
I want to live life by a mental plan vs. I am unplanned, disorganized (Thinking vs. Haphazard)
I want to help others vs. I'm not compelled to help others (Interpersonal vs. Withholding)
I want to take it easy vs. I don't prioritize relaxation (Easygoing vs. Rigid)
I put my tribe, culture, nation first vs. I don't prioritize nationalism (Sectarian vs. Globalistic)