Classic Jungian

The Ego Types

1. The Innocent

• Represents purity and optimism, desiring to be happy and free

• Strategy involves doing things right and embracing faith and optimism

Motto: Free to be you and me

Core desire: to get to paradise

Goal: to be happy

Greatest fear: to be punished for doing something bad or wrong

Strategy: to do things right

Weakness: boring for all their naive innocence

Talent: faith and optimism

The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer.

2. The Everyman

• Desires connection and belonging, fearing being left out or standing out

• Strategy involves developing ordinary virtues, being down to earth, and empathizing with others

Motto: All men and women are created equal

Core Desire: connecting with others

Goal: to belong

Greatest fear: to be left out or to stand out from the crowd

Strategy: develop ordinary solid virtues, be down to earth, the common touch

Weakness: losing one’s own self in an effort to blend in or for the sake of superficial relationships

Talent: realism, empathy, lack of pretense

The Everyman is also known as: The good old boy, regular guy/girl, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority.

3. The Hero

• Seeks to prove worth through courageous acts, fearing weakness and vulnerability

• Strategy is to be strong and competent, although may struggle with arrogance

Motto: Where there’s a will, there’s a way

Core desire: to prove one’s worth through courageous acts

Goal: expert mastery in a way that improves the world

Greatest fear: weakness, vulnerability, being a “chicken”

Strategy: to be as strong and competent as possible

Weakness: arrogance, always needing another battle to fight

Talent: competence and courage

The Hero is also known as: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player.

4. The Caregiver

• Motivated by a desire to protect and care for others, fearing selfishness and ingratitude

• Strategy involves doing things for others, though may fall into martyrdom and exploitation

Motto: Love your neighbour as yourself

Core desire: to protect and care for others

Goal: to help others

Greatest fear: selfishness and ingratitude

Strategy: doing things for others

Weakness: martyrdom and being exploited

Talent: compassion, generosity

The Caregiver is also known as: The saint, altruist, parent, helper, supporter.

The Soul Types

5. The Explorer

• Craves freedom and authenticity, fearing getting trapped or inner emptiness

• Strategy includes journeying, seeking new experiences, and maintaining autonomy

Motto: Don’t fence me in

Core desire: the freedom to find out who you are through exploring the world

Goal: to experience a better, more authentic, more fulfilling life

Biggest fear: getting trapped, conformity, and inner emptiness

Strategy: journey, seeking out and experiencing new things, escape from boredom

Weakness: aimless wandering, becoming a misfit

Talent: autonomy, ambition, being true to one’s soul

The explorer is also known as: The seeker, iconoclast, wanderer, individualist, pilgrim.

6. The Rebel

• Yearns for revolution or change, fearing powerlessness or ineffectuality

• Strategy involves disruption or shocking, but may risk crossing into crime

Motto: Rules are made to be broken

Core desire: revenge or revolution

Goal: to overturn what isn’t working

Greatest fear: to be powerless or ineffectual

Strategy: disrupt, destroy, or shock

Weakness: crossing over to the dark side, crime

Talent: outrageousness, radical freedom

The Outlaw is also known as: The rebel, revolutionary, wild man, the misfit, or iconoclast.

7. The Lover

• Seeks intimacy and connection, fearing loneliness or rejection

• Strategy is to become more attractive physically and emotionally, but may lose identity

Motto: You’re the only one

Core desire: intimacy and experience

Goal: being in a relationship with the people, work and surroundings they love

Greatest fear: being alone, a wallflower, unwanted, unloved

Strategy: to become more and more physically and emotionally attractive

Weakness: outward-directed desire to please others at risk of losing own identity

Talent: passion, gratitude, appreciation, and commitment

The Lover is also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder.

8. The Creator/Artist

• Strives to create enduring value, fearing mediocrity

• Strategy is developing artistic control and skill, despite struggles with perfectionism

Motto: If you can imagine it, it can be done

Core desire: to create things of enduring value

Goal: to realize a vision

Greatest fear: mediocre vision or execution

Strategy: develop artistic control and skill

Task: to create culture, express own vision

Weakness: perfectionism, bad solutions

Talent: creativity and imagination

The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer.

The Self Types

9. The Jester

• Embraces joy and humor, fearing boredom or boring others

• Strategy includes playing, making jokes, and being funny, though may struggle with frivolity

Motto: You only live once

Core desire: to live in the moment with full enjoyment

Goal: to have a great time and lighten up the world

Greatest fear: being bored or boring others

Strategy: play, make jokes, be funny

Weakness: frivolity, wasting time

Talent: joy

The Jester is also known as: The fool, trickster, joker, practical joker or comedian.

10. The Sage

• Driven by a quest for truth, fearing being misled or ignorant

• Strategy involves seeking knowledge and understanding, though may struggle with inaction

Motto: The truth will set you free

Core desire: to find the truth.

Goal: to use intelligence and analysis to understand the world.

Biggest fear: being duped, misled—or ignorance.

Strategy: seeking out information and knowledge; self-reflection and understanding thought processes.

Weakness: can study details forever and never act.

Talent: wisdom, intelligence.

The Sage is also known as: The expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative. 

11. The Magician

• Aims to make dreams come true, fearing unintended negative consequences

• Strategy includes developing a vision and finding win-win solutions, though may become manipulative

Motto: I make things happen.

Core desire: understanding the fundamental laws of the universe

Goal: to make dreams come true

Greatest fear: unintended negative consequences

Strategy: develop a vision and live by it

Weakness: becoming manipulative

Talent: finding win-win solutions

The Magician is also known as:The visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man.

12. The Ruler

• Desires control and prosperity, fearing chaos or being overthrown

• Strategy involves exercising power and leadership, though may struggle with authoritarianism

Motto: Power isn’t everything, it’s the only thing.

Core desire: control

Goal: create a prosperous, successful family or community

Strategy: exercise power

Greatest fear: chaos, being overthrown

Weakness: being authoritarian, unable to delegate

Talent: responsibility, leadership

The Ruler is also known as: The boss, leader, aristocrat, king, queen, politician, role model, manager or administrator.