About Open Ended Questions and Responses 

Open Ended Questions

Open-ended questions are questions that do not have answer options. The respondent is expected to give a response to the question based on what they think, feel and know about the question they were asked.

Open-ended questions are important because the:

• Clients want more than just a rating scale

• Clients want to hear the actual response from the respondent

• Responses offer specific areas of improvement for the health plan

Examples of Open-Ended Questions

• What makes you feel that way about your health plan?

• What can your health plan do to improve?

• What do you like the most about your health plan?