You Must Avoid These Four eCommerce PPC Mistakes

According to 74% of marketers, pay per click (PPC) advertising drives most of their business revenue. If you are not a part of this group, you may want to reconsider your eCommerce PPC strategies. Even minor changes and improvements can drastically increase the performance of your PPC campaign. But where do you begin?

This article will go over four common mistakes to avoid when running eCommerce PPC campaigns. Keep in mind that it is always the best idea to hire AdWords management services to ensure your PPC ads run error-free.

No Goals

Tracking and analysing results is an essential aspect of running eCommerce PPC campaigns. However, they will not provide a complete picture of your performance unless you set specific targets ahead of time. Indeed, identifying clear objectives should be the first step towards developing any PPC campaign. This will allow you to accurately measure the performance of your ads and determine whether or not they are heading in the right direction.

Consider your advertising and long-term business objectives while setting progressive targets. Then, for each PPC campaign, you can set individual objectives. For example, if you want to drive more awareness towards your eCommerce store, you can set a goal of more impressions and site clicks.

Knowing why you are running an ad campaign makes it easier to form a strategy, select the right keywords, and write compelling ad copies.

No Split Tests

A/B testing is essential for managing eCommerce PPC because the results show exactly what works and what doesn't. Split testing is possible for any aspect of your ads, including content, CTAs, images, keywords, and landing pages. Split tests can be carried out regularly to constantly optimise your ads and maximise ROI. It is also a good idea to review the results of each test, as this can help you better understand your target audience and run more effective marketing across several channels.

Wrong Keywords

Keywords have the power to make or break an eCommerce PPC campaign. If you use too broad search terms, you may probably get a lot of clicks but no conversions. However, if they are too specific, you may not be able to reach anyone at all. It is an excellent idea to do some keyword research to prevent making this mistake. This will help you determine what keywords your target audience uses while searching for your products online.

Unoptimised Ad Copy

Marketers strive to present a consistent theme and tone across all of their content. However, due to the limited space available in eCommerce PPC, ad wording is usually ignored. In addition to incorporating your targeted keywords, ensure that your ad copy is factual and relevant to the product being advertised, matches the landing page it connects to and includes a clear CTA.

Final thoughts

PPC ads provide a good return. Google claims that its PPC advertising generates an $8 profit for every $1 invested. PPC advertising can be an effective way to advertise your products and reach new customers. However, some mistakes can jeopardise your PPC performance. Whether you manage your own eCommerce PPC campaigns or hire an eCommerce PPC agency, keep an eye out for these four blunders to ensure your strategy is on the right track.