Get More From Your eCommerce PPC Agency With These Tips.

How do you ensure that your eCommerce PPC campaign does not fall into the “good idea that never worked” category? The key to success is to find the right agency to manage your campaign and follow their advice carefully.

Pay attention to these tips on getting more from your eCommerce PPC agency so you can enjoy better results with your online business.

Identify your target customer.

Before beginning your campaign, think about who your best customer is.

For some businesses, that might be a 45-year-old woman in an upper-income suburb who spends hours at home, browsing blogs and social media sites before she shops online. For others, it might be men between 35 and 50 who are far more likely to buy something new than bargain hunt on eBay.

Once you have identified your target customers’ personality traits and habits, your PPC agency can tailor your ads accordingly so that they appeal to their specific interests.

Be clear about your goals.

Understand why you are running ads in eCommerce PPC and figure out what you want to accomplish. That way, you can be sure that your agency is working towards your goals and not just randomly making keyword buys without an idea of what they are supposed to accomplish.

You should also know your margins and other critical financial metrics to tell if your investment is paying off. Finally, have a set spending limit and stick to it — it is best to avoid putting too much money into a campaign before getting concrete results or spending more than you planned to grow faster.

Remember that just because you have defined your goals does not mean they can never change. If something unexpected happens in the industry or a competitor drops prices unexpectedly, adjust your strategy accordingly. There may come a time when marketing campaigns become ineffective or unprofitable, at which point you might need to re-evaluate who works on which campaigns and whether certain paid ads need to exist at all.

The key is not to waste time or money by fighting against reality: Keep looking toward optimising every aspect of your PPC strategy until it generates real ROI for your business!

Know the trends.

The best way to ensure you are using your PPC budget wisely is to know exactly what is and isn’t working in your industry. That can only be achieved by staying up-to-date on industry trends, so keep an eye on your competitors, read relevant articles and blogs, and watch for changes in Google Ads.

Learn what other companies are doing well, both big and small, and try to implement those tactics yourself. Ultimately you should use everything you learn as a benchmark for success that will help you stay on top of trends across industries.

Understand seasonality.

Before running a full-scale marketing campaign, it is also important to understand what times of the year your target customers are most likely to shop for your products. Understanding seasonal trends and peak sales periods will allow you to refine your promotional messaging and timing, resulting in a greater return on investment from your campaigns.

It is also key to account for any holidays or other events that may cause a spike in demand and a decline in supply (for example, if any of your products are seasonal or holiday-themed). Proactively adjust prices when necessary and monitor competitors’ sites and ads so you can stay ahead of them during these periods.

Use a mix of channels.

Many businesses are focused on a handful of digital marketing channels and use them to their maximum effectiveness. While that is a good idea, it is worth exploring emerging digital marketing channels.

You might be surprised at how effective they can be for your business, especially when combined with your current channels. If you are working with a pay-per-click management services provider, you could ask them which new channels they are focusing on this year.