Shopify PPC Management Tips You Should Know

Running PPC ads is one of the most efficient ways to drive traffic to your Shopify store—and for good reasons.

PPC (Pay Per Click) ads appear across the web and are highly targeted to individual users, as the ads they see are mainly based on their browsing history and interests. This means that visitors to your Shopify store may be interested in what you have to offer and may become customers. You can also target audiences based on demographics such as gender, age, region, and language.

Furthermore, you only pay when someone clicks on your ads, and you can spend as little or as much money as you want on your campaigns. PPC also yields instant results—there is virtually no wait time before traffic and sales begin to increase. And you will receive detailed reports on all of your traffic and conversions.

PPC has many advantages; however, you must know what you are doing for your Shopify PPC campaign to be successful. Here are some Shopify PPC management suggestions to get you started:

• Employ a variety of web tools, such as Moz and SEMRush, to conduct extensive keyword research to identify the most relevant keywords to your niche and products. These tools will also show you the demand and competition for specific keywords—and, like with anything else in business, the more popular something is, the more expensive it is.

For example, bidding on the keyword “best hiking gear” is likely to be costly, requiring a budget of thousands of pounds to launch and sustain a campaign because it is a fairly generic term.

To get a lower price, consider using variations, longer and more specific keyword phrases and adding a location to your keywords, or a combination of all three, such as “best hiking gear Wickford.”

• Including negative keywords that exclude specific terms that online users are searching for will help you get the most out of your ad spend.

• Choose your budget and the amount you want to spend per day on your Shopify PPC campaign.

• Create compelling copy for your PPC ads. Keep it brief and descriptive. Include a call to action that encourages visitors to perform a specific action, such as purchasing the product or signing up for a newsletter.

• Create a landing page or pages on your website and link them to your ads. It is pointless to advertise a product or service and then direct traffic to your homepage, which may only contain general information about your company and make visitors abandon your site. Get right to the point with a dedicated webpage about the product or service you are advertising.

If all of this seems to be a bit intimidating, don’t worry; you can always outsource the task to a competent and experienced pay per click management services provider.

PPC professionals can assist you with setting up and running wildly successful Shopify PPC ad campaigns across a variety of networks and platforms, as well as continuously testing them to ensure they are running optimally and at the lowest possible cost. A poorly managed PPC campaign may end up costing you money because you aren’t receiving the traffic and returns you expect.