3 COMMON PPC MISCONCEPTION PEOPLE THINK ARE TRUE

Pay-Per-Click or PPC advertising is one of the most successful ways a business can drive traffic and sales. Despite all the apparent advantages though, some business owners are still hesitant to give it a go because of some myths surrounding paid search advertising.

Here are some of the most prevalent misconceptions people have about successful PPC campaigns:

It is expensive

Perhaps one of the most common myths surrounding PPC advertising is that it takes a huge budget for a successful outcome. While it’s true that focusing on the volume of traffic will certainly entail a higher investment amount, but if you concentrate on the quality of traffic you receive, you can drive a thriving campaign within your budget.

More keywords mean better results

Spamming your campaign with irrelevant keywords won’t help your business reach its revenue goals. You should rather focus on targeted keywords that match the market you’re operating within as they will help you generate more targeted traffic.

You can run a profitable campaign yourself

Managing PPC campaigns requires years of experience in the industry, thorough understanding of the process and expensive tools for an adequate campaign management. For this reason, you are better off hiring a professional PPC agency in Essex that will help you take advantage of paid search as an advertising channel for your business.

Naturally, the above-mentioned misconceptions don’t hold true in the real world. In fact, PPC advertising allows you to develop a robust, relevant brand to support your wider advertising strategy.